Traffic Handler Podcast

Rocky Lalvani serves as Chief Profitability Adviser for business owners. He teaches them how to ensure they get paid and make profit a priority!

As a certified Profit First Professional he implements Mike Michalowicz's Profit First System. We change the accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses. This ensures Profit comes first! (PS. It's not about money at all costs, people come before money!)

Find Rocky, and more of what he has to share at https://profitcomesfirst.com.

You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you're just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you're a small brand. Check out the video and explanation here:

https://amybiddle.me/pages/ads-group-system-make-paid-ads-work

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

Kathryn Smith is Principal Consultant at Walton Birch, an Atlanta-based consulting firm , and co-founder of the Black Lady Business School, a networking and professional organization for women. She is an eCommerce expert, a Shopify super-fan and Partner and she helps small businesses and entrepreneurs to launch and grow ecommerce stores.

Find Kathryn at https://waltonbirch.com and https://blackladybusinessschool.com .

You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you're just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you're a small brand. Check out the video and explanation here:

https://amybiddle.me/pages/ads-group-system-make-paid-ads-work

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

Pete Mohr helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business.

With over 27 years as a business owner, he's refined many of his tips, tools, and techniques in the trenches within his own businesses.

Pete started coaching others in business because of his belief that, 'You own your business; it shouldn't own you'.

Find Pete at https://simplifyingentrepreneurship.com

You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you're just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you're a small brand. Check out the video and explanation here:

https://amybiddle.me/pages/ads-group-system-make-paid-ads-work

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

After earning her MBA from Stanford, Claire left a 25-year career in business to become a Chartered Financial Consultant (ChFC®). Claire serves as a volunteer tax preparer with the IRS VITA program with an advanced certification, and processed over 250 returns in 2022. She has passed all education and testing for the Certified Financial Planner (CFP®) accreditation.

She presents frequently on personal finance topics to large and small audiences, in person and online. In her mid-forties, Claire is a wife, mom, IVF warrior, and raging feminist who loves a good cozy mystery. Find Claire and learn more at https://askflossie.com.

You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you're just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you're a small brand. Check out the video and explanation here:

https://amybiddle.me/pages/ads-group-system-make-paid-ads-work

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

Scott Edwards has been on the fringe of show business for over 40+ years, working with the Famous...and not so Famous. Since 1980, he has been producing Live Stage Shows, Concerts, & TV with acts like Jay Leno, Bob Saget, Will Shriner, Dana Carvey, Willie Tyler & Lester, and many more! In addition, he has started over 10 companies and as an entrepreneur has owned everything from a small construction company & portable DJ business to a chain of comedy clubs and an insurance agency....oh, and also owned a submarine and a beach shack in Hawaii.

Scott and I had a phenomenal conversation about the use of comedy to build shared connection with an audience.

Find Scott at his website: https://scottscomedystuff.com

And be sure to check out Scott's podcast: Standup Comedy "Your Host & MC" (on your favorite podcast platform).

You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you're just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you're a small brand. Check out the video and explanation here:

https://amybiddle.me/pages/ads-group-system-make-paid-ads-work

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

Conversion Optimization for Shopify Stores

Chase Clymer is the Co-founder at Electric Eye, where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where they provide online store owners with honest, actionable advice to increase their sales and grow their business.

Electric Eye has helped countless ecommerce brands realize millions of dollars in additional revenue through their strategic approach to growth. Their process demystifies the strategy behind growing an ecommerce store by focusing on the KPIs that have the biggest impact on sales. Their approach even has a name - the Brand Scaling Framework.

Find the Honest eCommerce Podcast on YouTube https://www.youtube.com/c/HonestEcommerce

And on podcast players, like Apple Podcasts.

You can find Chase and the Electric Eye team at https://electriceye.io.

In this episode we used some jargon and acronyms. In case you're not familiar, I wanted to list those here for you:

AOV -- Average Order Value

CRO -- Conversion Rate Optimization

KPI -- Key Performance Indicators

ROAS -- Return On Ad Spend

UGC -- User Generated Content

And where Chase mentions "GitHub repositories" -- GitHub is a place that developers hang out, share ideas and code, and collaborate on their projects. It's a super techie environment, and not a requirement for ecomm people.

You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you're just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you're a small brand. Check out the video and explanation here:

https://amybiddle.me/pages/ads-group-system-make-paid-ads-work

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

Selling with Words and Numbers

Today we're talking about using the words in your marketing to sell more. We're also going to talk about reading the numbers that the words produce. That way you can make better decisions in your marketing and advertising.

In the show I promised two things:

• The link to the Facebook Ads Library: https://www.facebook.com/ads/library
• Where to learn more about direct response marketing and copywriting.

Aside from collecting advertising from other sellers -- which you should do if you're serious about your advertising -- you can learn from other copywriting experts.

Get on mailing lists (online and offline). Study what's working, and what isn't. Find out why.

Here are some classic books… books that are my favorites that I turn to over and over again. (No affiliate commission on these recommendations -- just get the books).

Eugene Schwartz, "Breakthrough Advertising"

https://breakthroughadvertisingbook.com

This is the best price ever for this book. Used to be you could only buy this book for between $600 and $1200 dollars US. And it was STILL a bargain at that price.

The next two are on Amazon, so you don't need links. Just search there for these.

Robert Collier, "The Robert Collier Letter Book"

Claude Hopkins, "Scientific Advertising" and "My Life In Advertising" (two books usually published together in one volume).

You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

Kim Krause Schwalm was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.

Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters like Jim Rutz and Parris Lampropoulus and becoming the first female copywriter to get a Boardroom control.

Kim writes winning copy for leading companies such as Soundview, Bottom Line (Boardroom), Green Valley Natural Solutions, National Geographic, and many others both in the United States and from England to Germany to Singapore.

She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland. Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today's increasingly competitive copywriting world—and wants to help others gain the same "marketing-savvy" advantage.

When you sign up for Kim's wildly popular emails and become one of her Copy Insiders, you'll get her incredibly valuable, five-in-one "Ultimate A-List Copywriter's Promo Checklist".

Simply go to www.kimschwalm.com to find out more and check out Kim's training programs. As a Traffic Handler listener, you can use the exclusive coupon code SAVE200TH to save $200 on her Research Beast, Copywriting Velocity, or Million-Dollar Controls trainings.

You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

Today's episode is about gaining control in your marketing… and control is almost everyone's favorite topic when it comes to business.

Today I'm talking about means, and ends. We're looking at what you have control over, and what you don't.

Frankly there is a lot of misinformation spread about what you have control over.

All of those people you see online talking about scaling to a 7-figure business.

That's great — if you do what you can control.

Dreaming about the dollars just won't get you there.

But what you do have control over gives you power to control the business… And that's what we're talking about today.

You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

My partner and I just got back from a weekend away. One of our stops included a trip to a local alpaca farm, Laurel Run Alpacas, in Hawthorne Florida. We got to meet the alpacas, and we had a tour of the farm with owner Kristin Schoenberger. Kristin cares for her small herd and manages all of the shearing and fiber production from her farm. Her beautiful fibers can be found at https://www.sunshinestateyarns.com/. If you're crafty and you're into fiber arts check out Laurel Run Alpacas and Kristin's fiber products.

Kristin and I were talking business after the tour. I was thinking of all of the small business owners who could have benefited from listening to our conversation.

So this episode is dedicated to online store owners who just want an outline of the basics… what to do when you're just starting, or when you find you're ready to grow your business.

Oh, and at one point in the episode I referred to alpaca fibers as yarn. I've been corrected and I won't make that slip up again!

And keep reading for more small business help…

You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.