Traffic Handler Podcast

Today's guest is Peter Guzzo.

He's Executive Producer and Director at KestumBilt -- an award winning video, film, and digital content production company.

Pete and the team at KestumBilt have decades of experience expressing brand stories for retailers. With the confidence that comes from long experience together, they're ready to help share on-brand stories with the right audiences.

And speaking of audiences, if you're trying to reach Spanish speaking markets, check out KestumBilt.com for information on Spanish markets and language, as well as English language productions.

I had a ton of fun preparing for this quick conversation with Pete. He joined me from a set, between projects on a shoot. So this is a short but power-packed episode. What ideas does this conversation give you about video production for your brand?

You can find Pete and the team at https://KestumBilt.com. There you'll find stories about their client work, and examples that are just stunning.

The work isn't just beautiful. It's effective as well. They create productions that really move the needle for businesses.

You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

Today's guest is David Gibson, of Propeller Media Works. David leads a team of A-level professionals who deliver creative ADA compliant websites that entice, engage, and convert.

They are proactive partners who steer clients away from danger when it comes to website design. Yesterday it was mobile and responsive design. Today it is website accessibility to provide Sect. 508 and ADA compliance. Under the brand Accessibility.Works, they have a dedicated team of accessibility specialists - each with over 18 years in digital accessibility - to provide best-practice WCAG audits, remediation guidance, training, and policy consulting.

David and I had a deep conversation about making your site accessible. We talked about some of the pitfalls in the shark infested waters of accessibility.

My own interest in the topic is personal. I have a few friends who use screen readers to navigate their online work.

One friend lost his entire business when the tools he was using overnight removed support for any screen readers. He was devastated and it took years for him to recover his business.

David shared a blog post called "Why Accessibility Overlay Solutions Fail to Protect or Serve".

https://www.accessibility.works/blog/avoid-accessibility-overlay-tools-toolbar-plugins/

About a half-hour into our conversation, we discussed Schema markup, and whether screen readers can read this data to help users. I was amazed at the complexity of the answer, and learned about ARIA (Accessible Rich Internet Applications). In the time that's passed since this recording it's possible that Schema markup can be used in accessibility measures. So please make sure you're using all available tools,so you can support people who use your site.

Learn about the web accessibility IRS tax credit for accessibility work on your site. (This is not financial or tax advice. Check with your tax advisor to learn if this tax credit will work for you.)

You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

Today I speak with Cameron Blake of Ashford Creative. Cameron Blake has worked in the digital marketing space for more than 8 years and is the Founder of Ashford Creative, a digital agency that helps clients generate business outcomes and accelerate growth for clients through creative solutions, innovative strategies, and marketing campaigns.

As part of leading Ashford Creative, Cameron has worked hard to build long-lasting relationships with clients and partners.

With over 300 projects and campaigns managed, Cameron and his team know how important it is to let the data guide design and strategy.

He lives in Fort Worth, Texas with his wife Brittany and their two children.

Reach Cameron Blake at https://ashfordcreative.com.

You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Mentioned on today's episode is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

Also mentioned in the show -- you can join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

Get free ad techniques… discussions on what's working now… starting and scaling… and more.

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Consultant Laurie Carnes.

Today's podcast guest is Denise Millet.

Denise is on a mission to take the overwhelm out of technology so that entrepreneurs and business owners can take back their time and refocus their energy into growing and scaling their businesses.

We discussed search engine optimization (SEO) techniques that Shopify store owners can use immediately to improve organic traffic with the search engines. Denise gave some incredibly valuable tips.

Find Denise at https://mmediagroupllc.com

You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Post production by Melinda Fries.

Production Assistant Laurie Carnes.

Isobel Burns is a little different to most agency owners; with 20+ years in business development and communications, her core skill is understanding what makes people buy and how to interpret the data to determine the highest converting customer journey. Isobel has built and sold a London based 7 figure agency, and brings with her experience of running a growing business.

As a badged Facebook Marketing Partner, Isobel has access to cutting edge information and systems. A genuine interest in growth businesses, compliments her core skill of data-driven business development.

Since its inception in 2017, Digital Marketing Engine has facilitated a range of high-performing advertising campaigns for national brands, ecommerce stores, coaches & course creators and appointment led businesses. https://www.digitalmarketingengine.com

You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Today I speak with Misty Mozejko. Misty is a Business Transformation and Change Management Specialist.

She says about herself, "As we enter this "New World Order" where leadership and executive teams are no longer geographically tied to one hive, my role is to show both corporate and entrepreneurial businesses how to build tight-knit (and happy) global teams who are focused on , communication, organization, productivity and... sales."

In our conversation Misty revealed her COPS formula, which create the four stages to sales automations.

She even gave up a way you can DIY the system... and if you want help with that, you can find Misty at http://disgracefulmarketing.com.

It's a short and punchy episode. Enjoy!

You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

Today I speak with Dan Nikas. He's the founder of https://gearbunch.com, an incredibly successful women's leggings brand. Dan also runs Automate Your Email Profits at https://www.elitebrands.org.

A former homicide detective sergeant of 17 years, Dan turned his policing skillset to ecommerce in 2015 when he founded & ran Gearbunch turning over US$4m in its first year. Dan is a Facebook Global Trainer, A Klaviyo Silver Partner & an in-demand Keynote speaker at industry events worldwide.

You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (including full transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

My guest today is Gwen Hutchings. She's a brand strategist, ecommerce marketer, and copywriter. She's made her clients over $25 million with her deep understanding of people and their motivations.

Brands she's worked with have seen results like...

6x email revenue growth

5x social media growth

4.5x return on ad spend

2x lifetime value …and that's just in the first year.

Enjoy this great conversation I had with Gwen. (Her site is GwenHutchings.com).

You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Podcast episodes are released weekly here on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets.

Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

It's finally time to launch the podcast! Here's the super-short intro episode... and new episodes will be released weekly!

You can always find more on this site including training, blog posts, and all of the podcast episodes as they're released. Full transcripts are available on the website, too.

Make sure to opt-in here for emails when you're at the site so you get the exclusive content as it's released. Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on YouTube, or subscribe on your podcast player, so you can get notifications when we release a new episode.

Today's guest is Doberman Dan. He's the King of Print and has a wild career in direct response copywriting. There are some gold nuggets in this interview for retailers... I'd love to hear your thoughts on how you can apply what Dan is talking about.

Find Dan at DobermanDan.com.

You can always find more on ecommerce marketing at https://amybiddle.me, including training, blog posts, and all of the podcast episodes as they're released. Full podcast episode transcripts are available on the website. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe your favorite podcast player and on YouTube so you can get notifications when we release a new episode.

Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w