Trailblazing OUT of Corporate Life with Ina Coveney

Once you start making the 6-figures and the 7-figures, you have a machine behind you to generate that kind of income in a consistent basis.

But HOW do you make money at that level? Listen here!

Watch video version at: inacoveney.com/ct14

Join the Corporate Trailblazers Facebook Community:

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Starting a business is hard. If you don’t have the right mindset, you may be dooming yourself to failure before you even create your first website or FB group.

In this episode, I walk you through the mindset work that must happen if you are to make your business successful.

Join the Corporate Trailblazers Facebook Community:

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Steve Dimmick, Co-founder of Bookthority.com comes to talk to us about how to publish your book! From before you sit down to write the first page, through different ways to get published.

Join the Corporate Trailblazers Facebook Community:

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Email copywriter, Rebecca Parson, joins us to talk all about the power of email.

Join the Corporate Trailblazers Facebook Community:

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LinkedIn is NOT just a place to post your resume and look for jobs.

What many don’t realize is that the same people who are on Facebook are also on LinkedIn, and it is much much easier to find potential clients on LinkedIn than by retargeting on Facebook!

That’s exactly what Mark Firth and his community of Linkedpreneurs have managed to do: day by day, week by week, get clients using LinkedIn, and today, he tells us the magic behind using LinkedIn for client acquisition!

You can find Mark Firth by going to:

Mark Firth on LinkedIn

MarkFirthOnline.com

Mark Firth’s YouTube Channel

The Linkedpreneurs Podcast

Traffic School is now Open!

Traffic School has opened its doors to anyone in need for a refresher on the fundamental guidelines to attract MASSIVE TRAFFIC to your site and establish yourself as an AUTHORITY in your field. This free training session will change the way you manage your online business forever!

Register here

Join the conversation! Come meet other brilliant entrepreneurs like yourself:

Join the Facebook Group

5 ways traffic helps catapult your business.

By the end of this episode you will know why prioritizing online traffic to your content is crucial to your business’s success.

I wasted almost 7 years in my business not thinking about building an online community. In this business, your audience is your currency. The more you have, the more you can get, and the more your business will grow.

If you are wondering whether you should care about traffic, or whether building an online community is for you, then listen to this episode and you will know for sure!

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Traffic School has opened its doors to anyone in need for a refresher on the fundamental guidelines to attract MASSIVE TRAFFIC to your site and establish yourself as an AUTHORITY in your field. This free training session will change the way you manage your online business forever!

Register at: inacoveney.com/traffic

Join the conversation! Come meet other brilliant entrepreneurs like yourself:

inacoveney.com/facebook

Fix your money mindset hangups, fix your income potential.

Money mindset is the combination of your beliefs around money, who deserves to have it, and how much you’re allowed to have.

In this episode I uncover my own money mindset by telling you about my money story.

How I grew up and my first interactions with money have defined my attitude towards my income, expense and investments for almost 20 years.

Now, I declare I refuse to live by my old standards. It’s time to turn the page on those limiting beliefs and open the world in front of me.

Are you ready to take this leap with me?

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Traffic School has opened its doors to anyone in need for a refresher on the fundamental guidelines to attract MASSIVE TRAFFIC to your site and establish yourself as an AUTHORITY in your field. This free training session will change the way you manage your online business forever!

Register at: inacoveney.com/traffic

Join the conversation! Come meet other brilliant entrepreneurs like yourself:

inacoveney.com/facebook

Double your list size and get sales in just a few weeks.

If your goal is to attract more traffic to your content, or to make massive sales, you should follow the LAUNCHING process.

WHAT IS A LAUNCH?

A launch is nothing more than a marketing campaign with a particular goal.

The goal is usually selling a product, but it can also have the goal of doubling your mailing list size, or attracting people’s attention to one of your offers (even if it is a free offer, like a podcast).

In this episode I walk you through the 3 stages of launch: pre-launch, launch, and post-launch.

PRE-LAUNCH

This is the stage where you get everyone excited about your launch.

You can run ads, send emails to your list and go on a social media spree trying to get everyone excited for what you are about to show them.

There are a few ways to do this type of countdown sequence. A few of them are:

Do a challenge

4-part video series

Series of blog posts

Webinar

LAUNCH

Your launch begins as soon as your cart opens (on the day of your webinar, or the last day of the challenge or video series).

In this phase you share the sales page for your offer, and send messages to your audience to remind them when the cart will close.

It is important that you continue to provide great content during this phase.

Once your audience has added the item to their cart, this is a good time to offer an UPSELL.

An upsell is an offer that makes the original offer a sweeter deal. It should be something that complements the original offer and makes for a better experience.

POST-LAUNCH

Once your cart closes, you have the option to provide a DOWNSELL.

The downsell offer is a trimmed down version of the larger offer, which should appear to folks who were not ready for the larger leap, but are still engaged and would like to get value from premium content.

Once your downsell expires, it’s time to follow up and find out why people didn’t buy.

This is something that is best achieved through phone calls, or a survey.

Download your free Launch checklist

To help you with this, I created a checklist to help you plan you first big launch!

Listen to the full episode for a more detailed description of a launch and don’t forget to take home your freebie!

Join the conversation at our Facebook Group:

Facebook can be a goldmine for market research. You just have to know where to look!

Last week we wrapped up an EPIC Idea Validation Challenge and it was exactly that: EPIC.

Now we take that as a perfect segway to dive a little deeper into how to do market research on Facebook, when you don’t even have an audience yet!

HOW TO DO MARKET RESEARCH ON FACEBOOK

In last week’s episode we talked about how to do market research on a much smaller scale.

The truth of the matter is that real market research is about doing a full assessment of the current market.

What are competitors doing? Finding out who is buying your competitors products!

Here’s the problem, though: when you start out, you don’t have an audience, so you can’t ask your audience anything.

So I wanted to share with you a trick to get around this problem.

USING EXISTING FACEBOOK GROUPS

When you think of where you audience may be hanging out, think of massive Facebook groups.

Just do a search for your topic and start joining Facebook groups that have more than 10K members.

When you search for groups, try to think creatively.

People who want to start a pdocast may not be in Podcasters groups, but they may be in their particular niche group, like fashion groups, or fitness groups.

Once you are in, that’s where the fun begins.

I’m going tell you a couple of ways to do it. But the more you do it, the more you’ll become a master at it.

1) POST SOMETHING YOUR TARGET AUDIENCE IS LIKELY TO RESPOND TO

We all go ga-ga for something. What is that thing that would make your audience respond?

To help you with this, I created a freebie. It’s a bonus for signing onto my mailing list. It is 20 conversation starters that you can apply to your industry today!

2) SEARCH FOR KEYWORDS WITHIN THE GROUP

What are people talking about when it comes to your topic?

Perform a search to find out what people are saying about it and start reading comments!

USING AMAZON BOOK REVIEWS

Another great way is to run a search for popular books on Amazon that are related to your niche, and read the reviews!

People LOVE to complain out loud, which is why there are so many more negative reviews than positive for anything!

So this will be a gold mine for your objections research.

Listen to the full episode for more examples and don’t forget to take home your freebie!

Join the conversation at our Facebook Group:

What is a website that sells?

Welcome to Day 5 of the Idea Validation Challenge!

This challenge is for those who have a great business idea, and they want to make sure it will WORK before you invest time and money into it!

It is also for people who already started a business, and they want to revisit their target audience to increase their reach.

Join the conversation at our Facebook Group:

WHAT IS A WEBSITE THAT SELLS?

A website that sells is one that keeps your target audience engaged and gives them what they need right when they need it.

We are not even talking about driving traffic to your site yet.

We are talking about when someone lands on your page. Does it help them? Does it make them want to keep clicking through to find out more?

THE 4 TRAITS OF A WINNING WEBSITE

A professional website that sells must have the following components:

#1 PERSONALITY:

YOUR personality.

Unless you are a faceless corporation, your audience will want to know who they are buying from.

What’s your story? Do you have a kind smile or a no-nonsense face?

People are drawn to people they can admire. Be that person. Don’t hide behind your product.

#2 OPPORTUNITY TO JOIN A COMMUNITY

When someone lands on your site, they may click around, and leave. Then forget they ever visited. You just lost a potential customer or advocate.

Your goal should be to keep them engaged beyond their visiting your site.

The best way to do this is to provide something (for free) that they cannot help but click on, and add themselves to your mailing list.

If you are going to build an audience, you must have a mailing list that you can nurture and inform about what you have going on.

#3 GREAT FREE CONTENT

Ever notice how your website just doesn’t get a lot of traffic? Do you ever wonder why?

The reason some websites get traffic and some don’t is related to how much great content the site has AND how many ways there are for people to find it.

People will visit your website from any of these sources:

Google search

Pinterest

Facebook posts

Facebook ads

YouTube videos

YouTube ads

You speaking at an event

You posting on someone else’s blog

You being a guest in someone’s podcast

You email your mailing list with a GREAT blog post they MUST check out

Someone forwards it to them

The question for you is: how much effort are you putting into being found through any of these ways? If the answer is none, then that explains the crickets.

What you want to do is have this list up on your wall (your physical home wall) and look at it every single day, and every day do something to put your great content out in one of those channels.

Over time, and faster if you are smart with your search keywords, people will start finding your site.

And every single time you put content out there, you must come back to your blog and add it there as well.

Your website must be the central hub for all your content.

This allows your audience to have solid bearings around what you are doing, and where to find all your content.

Before we reveal the last trait of a winning website, I have an announcement to make.

At 12pm EST on Friday, July 13th I am opening the cart to my course: WP FOR COMPLETE BEGINNERS. This course is for you if you are ready to set up your online presence and make your idea a reality!

The Early Bird Price will expire by midnight (EST) on Sunday, July 15th.

Got questions? We got answers! PM me on Facebook!

Super exciting, right?? I can’t wait to tell you more about it! Visit the sign up page to learn more.

Ok, back to the challenge.

And the final trait of a winning website is: (drumroll)

#4 AN IRRESISTIBLE HOMEPAGE

The first screen your audience sees when they visit your site may be the last one they will ever see.

For this reason, it should be packed with visually appealing information without being too wordy, and it should offer a reason to click through, such as offering a freebie right there front and center.

YOUR ASSIGNMENT

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