When it comes to investing in your people, staff training is where it’s at. It even took the top spot in the Q1 ICA Pulse survey. In fact, 49% of those surveyed shared that they are planning on spending more on training in 2024 and 50% about the same as last year – leaving only 1% that were planning on decreasing their spending in this category.

While we've seen an influx of learning and development professionals in this industry, there are a few companies that have made training a priority for many years. 

Hoffman Car Wash in New York is a great example. Today we are talking with Walt Hartl, Vice President of Learning, about Hoffman's training history, their culture of learning, and advice for bolstering new training programs.