On this episode of Wash Talk: The Carwash Podcast, host Kyle Alexander sits down with Pat Shannon, president of the Heartland Carwash Association (HCA), for a wide-ranging conversation on the association’s mission, the evolving needs of operators and what’s ahead for the Midwest carwash market. Shannon begins with an overview of HCA's role in serving carwash owners, operators and suppliers across the region. He shares how the association focuses on education, connection and practical resources tailored to regional operators navigating a rapidly professionalizing industry. From there, the conversation shifts to current trends shaping operator decision-making. Tune in to find out what he’s hearing from members regarding equipment investment, operational efficiency, technology, labor challenges and more. A major focus of the episode is the 2026 HCA Product Show, taking place March 24 and 25 at the Beardmore Event Center in Bellevue, Nebraska. Shannon outlines the event’s theme, education sessions and keynote speaker, while explaining what sets the Heartland Product Show apart from larger national events. Shannon shared how the show creates meaningful engagement opportunities for vendors and suppliers, including details on the Heartland Express shipping program designed to simplify logistics and reduce costs for exhibitors. The episode wraps with a look ahead at how the HCA plans to evolve its mission and events to continue supporting operators and suppliers in the years to come, reinforcing its role as a trusted regional partner in the carwash industry. For more information on HCA and its 2026 Product Show, please visit www.heartlandcarwash.org.