Training Women

Let's face it, 2020 was a hot mess, and while things are improving there's still a long way to go. For many people, it's been a hard freaking time.

But here's the cool thing, on the other side of hard is opportunity. It may not be obvious right now, but it's there if you know what to look for.

A few weeks back I wanted to quit on something. Rarely, do I get to that stage, but I was ready to throw it in and walk away.

It was all too hard.

And then I remembered, that quitting because it was hard was not an option.

In this episode, I share the situation that almost broke me, what I discussed at the Fit Ex Keynote, and how to look to the other side of the hard stuff.

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Welcome back to the Fitness Legitness podcast. Today, we have Molly Galbraith on the show with us. Molly has been a part of the fitness industry for 17 years, is the author of the book Strong Women Lift Each Other Up, and the co-founder of the company Girls Gone Strong, a movement dedicated to women's empowerment and health (one of my 'go-to' platforms!).

In her epic book, she talks about topics like how to say no and how not to tie your worth to your appearance or other secondary factors. It discusses how women can understand who they are and who they want to become.

Today, we're going to discuss the common barriers women face in their personal and professional lives, how to stop seeing other women as 'competition,' and what you can do to make a difference for other women. You'll learn about how you can break through barriers and become a confident, take-no-shit version of yourself.

In the episode, we discuss how feelings like jealousy are normal but can be turned into a positive emotion. Learn how you can become confident and encourage women around you to do the same. Elevate your self-esteem by knowing how to re-train your brain, respond to feedback, and become more assertive.

Learn concepts like how to check whether your values match with others. Know how to set boundaries and normalize experiencing certain emotions. Learn how to be confident about your body image and overcome the scarcity mindset that holds you back from your goals.By listening to this podcast, not only will you'll learn how not to let criticism get to your head, you'll have clear, actionable steps to help you improve your inner game.

As always, Molly is super generous with her time and wisdom.

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Let's face it, every Tom, Dick and Harry Personal Trainer (I couldn't think of a female equivalent of this quote) is out there marketing themselves and selling their services - online and in real life.

It's NOISY at the moment.

One quick scroll through Facebook or Instagram and you can see how many fitness professionals are hustling for business.

I don't think this is a bad thing, a little competition never hurts anyone, especially if used as a source of inspiration.

But the reality is, there are more fitpros on the block and in order for you to stand out and cut through the noise, you need to be different.

In this current environment, where we aren't quite out of the Covid-virusy-woods, old approaches won't work. Marketing your business, or selling your products based on the type of training you offer, eg Women's Only Bootcamps, or HIIT isn't effective.

You've got to think different. Be more strategic.

This is where messaging that matters comes into play.

Turning your attention to what core messages you are putting out into world in order to attract aligned clients needs to be a priority.

• What messaging actually is (hint - it's got to do with perception)
• The power of niching down
• Understanding your market inside out
• How to use it to attract more of the right clients into your business (and repel those who aren't)

All the good stuff that's going to help you can an edge on your competitors this year.

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Are you subscribed? If not, I encourage you to do that today so you never miss an episode. And, if you're feeling the love please leave me a review. These reviews help others to find this podcast which means, together, we can help a lot more peeps!

Comments and questions can be sent to [email protected] and you can also DM me here on my Instagram page.

Welcome back to the Fitness Lightness Podcast.

Assessing the fitness of your clients in group settings is crucial to help them meet their goals. A successful personal trainer needs to know what factors to consider while planning a clients' workout strategy. However, personal trainers believe that individual personal training may make it easier for them to help their clients than in group settings. Today, I'll talk about how you can plan clients' workouts in group settings.

We're going to discuss how to personalise your training according to clients' requirements and what you observe in their assessments. After all, every personal trainer's objective is to be sensitive to the clients' needs at a specific time. This means being extra careful to notice any potential injuries or identify issues like poor strength or instability. Teaching exercises is just one part of a fitness plan as your clients must be ready for them. In other words - your client must be able to meet the demands of your training.

Aspects like changes in clients' movement patterns, lifestyles, injuries, and walking style play a role in devising a workout plan. You must be able to understand a clients' ability to perform different sets of exercises. You need to consider aspects like a client's level of experience or posture into account as well.

By listening to this podcast, you'll learn to get your biz-sass back by strategically planning fitness sessions. You'll know how to divide clients into categories based on their fitness requirements. Understand how good observation skills and noting the strengths and weaknesses of your clients can benefit you. Learn about how can prepare a fitness area before a group of people start their training. Understand how you can make appropriate interventions for them.

Play the podcast to get access to information that will help you become a fierce personal trainer. It's time to make sure that your clients are comfortable with the way they're being assessed.

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| Subscribe + Review in iTunes |

Are you subscribed? If not, I encourage you to do that today so you never miss an episode. And, if you're feeling the love please leave me a review. These reviews help others to find this podcast which means, together, we can help a lot more peeps!

Comments and questions can be sent to [email protected] and you can also DM me here on my Instagram page.

Welcome back to the Fitness Legitness podcast. Today, we have Lynsey Fraser with us. Lynsey works in the field of Facebook Marketing. She shares crucial aspects of social media marketing that people only know little about and must learn. From building relationships with customers to building a brand name, Lynsey shares a lot of information in the podcast.

Lynsey talks about advertising concepts like business pages, the Facebook algorithm, and the importance of engagement. Her insights can help you become a social media badass. You'll learn about the kind of content you should post on Facebook and how frequently you should post content. Lynsey talks about the power of consistency and portraying your real personality as a fitness queen.

When people start performing marketing activities, they believe that they need to follow industry trends. Lynsey's knowledge can help you understand why it's crucial to make sure that you know your marketing objectives and stand out from other market players. Understand whether your marketing efforts are bringing in the results that you want and up your fitness legitness.

Lynsey shares how you need to go beyond simply posting videos or photos. She talks about going beyond that shit and being a fierce trainer. She talks about how businesses can think of unusual ways to help their clients achieve their fitness goals.

Lynsey talks about why not being online in today's modern era is a huge mistake, especially during COVID-19. She talks about why people should stay in the online marketing game, and go beyond posting vanilla content.

There's a lot of technical information that's waiting for you to read it. Lynsey wants you to go beyond attracting your customer. She wants you to get them to your venue- that's where they should be in the first place.

Listen to this podcast and know how you can get your bizz-sass back.

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| Subscribe + Review in iTunes |

Are you subscribed? If not, I encourage you to do that today so you never miss an episode. And, if you're feeling the love please leave me a review. These reviews help others to find this podcast which means, together, we can help a lot more peeps!

Comments and questions can be sent to [email protected] and you can also DM me here on my Instagram page.

Building a successful business takes time and effort. One of the integral parts of running your own business is getting more clients, which can be challenging. The good news is that it's easy to get your biz-sass back.

In this episode, I will talk about five steps you can follow to bring more clients to your business. We will discuss why many personal trainers don't ask for referrals and what they miss out on by doing the same. From changing your mindset to devising a referral strategy, you can take small steps to up your fitness legitness. Referrals aren't just something you ask for- they're a part of an entire culture.

I'm going to talk about how you can add value to your clients. Your audience adores how you can help them towards their goals. They may need rewards in return for referring other people and encouraging them to sign-up for your business. Most importantly, you'll need to make your business such that people know you're a true fitness queen. Your clients must come back to you because they know that you can get them the results they want.

Once you're able to get referrals, you need to make it easy for clients to refer to you. I've spoken about some strategies in the podcast. From developing a mission statement to building an online business presence, there's work that you need to do.

Listen to this podcast so that you can come one step closer to being a badass business owner. Every piece of information I share in the podcast will help. I'm not going to talk about any 'hacks' or 'tricks' or any other shit that people don't want to know. I'll talk about real, actionable steps that will help you change how you look at your business.

It's time for you to give your business the recognition that it deserves.

Highlights

(00:05:25): And honestly, the easiest place for you to start is by asking your current clients whether there are people that they know who they think would benefit from working with you in your business.

(00:08:30): You need to think about shifting your business from a referral, being seen as a negative thing into seeing the referral as a positive thing, just knowing that a referral is a natural part of your business.

(00:13:25): I'm sharing my big business vision with them. (clients) So, it's less about you, the personal trainer, or the individual. It's more about your mission.

(00:21:30): When it comes to building out your business, the stronger your community is, the less likely it is that people will leave the community.

(00:32:01): Shout that from the rooftops, that cream rises to the top. So, you are part of that cream. You're not the skanky leftover piece of the milk at the bottom of the milk bottle.

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Comments and questions can be sent to [email protected] and you can also DM me here on my Instagram page.

Welcome back to the Fitness Legitness podcast. Every week, we talk about someone inspirational and someone who has made a difference in the field of health and fitness.

We often meet people who don't only plan to do things. They either do something, or they don't.

They set goals and take action. They don't know whether they'll get the desired results but they take action anyways. The one thing that in common with these individuals is their persistence. They challenge themselves to get better at what they do.

Mr. Jono Petroholis is one of those people, and I'm so pumped to have him on the show with us.

Jono started his journey as a personal trainer/bootcamp owner and now runs the biggest education platform for personal trainers. Jono talks about two critical aspects of any successful business enterprise.

The first thing that he talks about is standing out from the crowd. The second aspect is having the right mindset.

In this episode, we talk about how Jono was able to upskill his fitness legitness. Jono shares how he was able to differentiate himself from other personal trainers and add value to his clients.

His insights in the field of sales and marketing are eye-openers that will benefit your business immediately.

Jono saw two paths in front of him: the easy one and the difficult one. The easy path involved staying the same and blaming everyone else. The difficult path meant taking accountability for his actions and investing in himself.

Jono chose the difficult way.

Not only did he invest time and efforts in marketing, but he also strived to become the best trainer that he could be. He talks about what it takes to survive in the health and fitness industry, and be better than your competitors.

There's a lot of valuable information in this podcast. Listen to it so that you can unlock the secrets to developing a healthy mindset and getting your biz-sass back.

Highlights

(00:07:30): You know, maybe it's not the competition's fault that you're coming 75th. Maybe it's your fault that you haven't done enough to be better than the competition.

(00:15:10): I was like, the reason why I'm successful at bootcamp is I love it. The way I'm training. I like being around people. I just need to share what I love doing. And that led me to, to the core side of things.

(00: 40:00): Hey, if 99% of people aren't going to do it, great, I'm going to do it. And that's, what's going to push me ahead.

(00:42:50): If you're not ask yourself that question and write it down, write down the reasons why you're not successful. If any of those reasons are blaming anyone else, but yourself, you're gone.

Head to the show notes at www.nardianorman.com/podcast for all the resources.

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Are you subscribed? If not, I encourage you to do that today so you never miss an episode. And, if you're feeling the love please leave me a review. These reviews help others to find this podcast which means, together, we can help a lot more peeps!

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It's been a hard, strange and frustrating 2020 for Fitness Businesses. COVI-19 has forced you to change the way you operate. You've had to adapt and evolve quickly in an uncertain environment, and unfortunately, just because you're surviving now, it doesn't mean to say you will in the near future.

The entire fitness landscape has shifted; people's buying choices have changed and competition has risen.

If you are still in business give yourself a massive pat on the back, because many didn't make it through the forced lockdowns. For some, COVID-19 was a great reason to jump anyways.

For others, COVID just exposed the holes and weak points in their business which lead to their decline.

The world is still reeling from the impact of COVID and we probably won't have our feet back on the ground properly, or running full businesses until 2021 (or even later!). That means NOW is the time to think about how you want to be operating in the future.

It's a great time for reflection.

In this value packed episode with Rahz Slaughter we jam on these points as well as how to become a Master Trainer (not just a hobbyist).

Rahz is a badass business coach for boutique gym owners where he specialises in 3 key area's, sales, marketing and customer service. Rahz is also an author of the bestselling book "the one hour trainer', athlete and all round great human.

Enjoy the show!

Subscribe + Review in iTunes

Are you subscribed? If not, I encourage you to do that today so you never miss an episode. And, if you're feeling the love please leave me a review. These reviews help others to find this podcast which means, together, we can help a lot more peeps!

Comments and questions can be sent to [email protected] and you can also DM me here on my Instagram page. Feel free to join the Fitness Business Badassery FB group too!

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In this episode I explore whether you as a Fitness Professional, one who has a social media platform and brand, are obligated to comment on social/political events as they happen.

When I recorded this episode (which was about 5 weeks ago; pre giving birth) we were in the thick of the Black Lives Matter movement.

Everyone was talking about it (and for good reason!!), and I have no doubt that everyone has an opinion on it.

We saw some big brands step up to the plate in support of the movement (Nike, Cotton On, The Iconic), and they led by example, and we also saw some big brands go down in a heap of flames (Crossfit anyone?).

But it wasn't just the big brands voicing their opinion, smaller brands and individuals were adding their opinion and support. The interwebz was FULL of stories, opinions and commentary.

Which begs the question - should you be offering your opinion/stance on extremely important and relevant topics or should you just 'stay in your lane' and stick to fitness-y stuff?

Tune in to hear my thoughts ...

Other ways to get this podcast in your brain:

Download from iTunes >>> Fitness Legitness

Join FB group for discussion >>> Fitness + Business Coaching Tribe

How do you build a brand off the back of butt sex? No, this isn't the start of a lame joke, but a real question that sets the tone for todays episode.

I am absolutely pumped to have on the show, John Romaniello.

Now my assumption is that if you've been in the fitness industry for a while, you will know who this guy is. If you don't, the chances are exceptionally high that you have come across one of his articles or one of his creations at some point in the fitness industry. He has created literally hundreds and thousands of pieces of fitness business and fitness oriented education writing for the likes of T-Nation, Mens Fitness and Shape.

But the reason I've got him onto the show today is because he is a storyteller, a writing mentor and he teaches people to write like it matters.

I wanted him to explain and share why storytelling is so crucial for fitness professionals, more so now than ever before, and how you can use storytelling and increase your writing skills so that you can attract the right people into your business.

We jam on this all throughout the show plus we go on many other tangents.

Before you tune in, here's Johns official bio:

John is an author, angel investor, media personality and consultant who helps entrepreneurs improve communication skills and increase revenue through writing.

While known across multiple industries John has written hundreds of articles covering topics from business and marketing to fitness and self development. And he is the author of the New York times best selling book Engineering The Alpha.

In 2015 John founded wellspring media, a consulting company, focused on helping increase income and influence through effective branding and storytelling.

He currently serves as an advisor to nearly a dozen companies, freelancers as a ghost writer and a copy doctor and offers services as a writing mentor, a consultant, helping content creators become better writers.

Enjoy the show!!

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Subscribe + Review in iTunes

Are you subscribed? If not, I encourage you to do that today so you never miss an episode. And, if you're feeling the love please leave me a review. These reviews help others to find this podcast which means, together, we can help a lot more peeps!

Comments and questions can be sent to [email protected] and you can also DM me on my Instagram page.