Trajectory

Kyle had some hilarious moments in this episode -- according to him -- but we hope you get past that to the good stuff. The serious podcast stuff. You know?

Kate talks about how Bill Gates took a week every year just to unplug and just read and think. So Kyle went on a tangent about investing in yourself and spending your "Think Week" around other people who have been on your Trajectory.

This episode is awesome. I know we said that about the last episode. Maybe we're just getting better at this. Here's what happened...

Kate cries a little tear at the thought that not everyone wants to be remarkable. What the what?

Kate and Kyle discuss how brands like Geico and Toyota want you to put them on your calendar. Maybe your business can use this technique?

Revelations from Kyle's friend's therapist.

Future clients might be asking for what your current clients say you do. What if you say you don't do that? Triggers can work for you or against you.

How Zoom helps Kyle engage clients and keep prices down.

Be remarkable so that people will remark about you, says Kyle. Sheesh. Kyle talked a LOT in this episode. We should have fixed that in editing.

Derek Sivers' Now movement is pretty cool. We talk about other timely things like calendars and journals and such.

Kate makes another reference to Juicy Jeremy while she teaches Parkinson's Law and SMART goals. (1:30)

Kyle admits that he tried using an email auto-responder telling people - including his boss - that he's a busy person and will respond to emails at 11am and 4:30. #employeefail

"Breaking News, Internet," declares Kate. "Kyle just discovered that there are 26 hours in a day." Wait, what? (15:20)

Kyle's new mantra is "No agenda? No attenda" while he acknowledges he's a sucker for brain-pickers. (18:00)

Kate introduces Kyle to something called a "walk-and-talk." Mind. Blown. (20:30)

Kate recommends the Steven Covey approach begin with the end in mind.

Tech: Kyle uses Get Momentum to stay focused throughout the day. People can also block disruptive apps and sites by using FocusMe. (31:15)

Kate is crushing on Tara Brach's book Radical Acceptance.

Kyle goes on a tangent to talk about Net Promoter Scores (again) and Kate makes a face (12:40) as she pretends he's on topic.

Athletes have a special kind of mental toughness. Kate's approach to mental toughness is to surround herself with the right coaches and mentors, just like the world's best athletes. (16:30)

Kyle's approach (18:40) is to surround himself with people who are on the same path and a similar stage. It's a little different than Kate's.

"If you're losing the game and celebrating a dunk, you have the wrong mindset." ~ Kyle Sexton

According to Kate, the Five Second Rule (MelRobbins.com) isn't about how long you have to eat the cookie you just dropped on the floor. It's a count-down to "start doing it."

"Taking action leads to more action." ~ Kate Volman

Kyle describes the "painted picture" described by Cameron Herold in his new book Vivid Vision.

"Elephants are why people show up." (40:30) Kyle tries to explain his bizarre metaphor about business and marketing. It probably has nothing to do with mental toughness.

Testing in a small audience before you hit the big stage

Identify your ideal clients

Get people to come back into your business using concepts described by A Thousand True Fans by Kevin Kelly.