In this episode of Expert In You, Ann Carden is joined by Eder Holguin, who shares his inspiring journey from immigrant to accomplished entrepreneur. Eder dives into actionable digital marketing strategies and the mindset needed to drive business acquisitions and sustainable growth.

The conversation explores key topics, including collaborating with public companies, effective team management, and overcoming common business challenges. Eder discusses the importance of resilience in entrepreneurship and shares strategies for planning future success. The episode also highlights the critical roles of marketing and sales, while touching on emerging trends such as AI and cryptocurrency. Eder emphasizes the value of community engagement and social media in today’s business landscape, offering additional insights from his book. The episode wraps up with a special invitation to an empowering workshop, providing listeners with the tools to take their businesses to the next level.

Currently, Eder is the Chief Digital Officer at Interactive Offers, an Advisor and Head of Marketing at Monegraph, and an Advisor to Zeta Global. Previously, he was the CEO of OneQube and the Founder and CEO of Ideal Media, a content discovery platform acquired by Finam Holdings.

Eder’s journey is as remarkable as it is inspiring. Born in Medellín, Colombia, during the reign of the Medellín cartel, Eder escaped a turbulent home life and lived on the streets amidst violence and chaos. His story is a testament to resilience, as he transformed his life from homelessness to becoming a successful entrepreneur and thought leader.

Career Highlights:

• Chief Revenue Officer at Integrate: Led strategic revenue growth initiatives.

• Founder of OnDemand Research: Acquired by Zeta Global, where Eder served as VP of Sales and Interactive Marketing.

• Co-Founder of Iron Traffic: Built an online advertising network recognized in the 2009 Inc. 500 list of fastest-growing private companies.

Awards and Recognition:

• 40 Under 40 Rising Latino Stars

• Technology Trendsetter Award

• Certificate of Merit from the State of New York

• Named one of the Most Influential Marketing Professionals by Inc. Magazine

Eder is an active speaker in the online marketing industry, advising companies like Recruiter.com and Oil Price while investing in innovative tech and real estate ventures.

Learn more about Eder Holguin:

🌐 Visit: http://ederholguin.com

🔗 LinkedIn: https://www.linkedin.com/in/ederholguin/

📚 Get your copy of Dreaming of Hope Street or Street Smarts: The Business of Life today!

(0:00) Introduction to Expert In You with Ann Carden

(0:47) Guest Introduction: Eder Holguin's Background and Expertise

(2:07) Eder Holguin's Digital Marketing Strategies

(4:14) Eder Holguin's Immigrant Journey and Entrepreneurial Success

(6:01) Mindset for Business Acquisitions and Growth

(8:31) Working with Public Companies: Process and Insights

(10:19) Team Management and Effective Operations

(13:31) Strategies for Overcoming Business Challenges

(17:39) Planning for the Future: Passion and Business Direction

(20:41) Navigating Rejection and Resilience in Entrepreneurship

(24:25) Marketing and Sales: Key to Success

(27:16) Embracing Future Trends: AI and Cryptocurrency

(30:57) Building and Leveraging Community Engagement

(31:23) Social Media: Expanding Your Reach

(32:20) Eder's Book: Insights and Impact

(33:14) Workshop Promotion and Episode Wrap-Up