Transformation Professionals

While the digitisation of marketing, operations and the workforce is good and necessary, these alone won’t protect a company from disruption.

Every year we’re seeing new innovative business models trigger the slow death of traditional models, that once enabled many companies to become very successful.

But if companies simply hang on to what worked well in the past, as their old business models become obsolete, so will the companies themselves, if they don’t develop new business models that are fit for the digital economy.

🏛 Join the FREE Enterprise Transformation & AI Hub → cxotransform.com/p/hub

🔍 Follow Rob Llewellyn on LinkedIn → in/robllewellyn

🎥 Watch Rob’s enterprise transformation videos → youtube.com/@cxofm

🎙 Part of the Digital Transformation Broadcast Network (DTBN)

The view of transformation and change can often be one-sided as it takes on the language of the originator and doesn't translate well to those who don't understand that language. This means that a breakdown in communication can happen very quickly. Andrew Ward elaborates on ‘The Layers of Change’, which is a way to model a change so we can all understand it, whether you're from a UX, CX, architectural or business discipline.

🏛 Join the FREE Enterprise Transformation & AI Hub → cxotransform.com/p/hub

🔍 Follow Rob Llewellyn on LinkedIn → in/robllewellyn

🎥 Watch Rob’s enterprise transformation videos → youtube.com/@cxofm

🎙 Part of the Digital Transformation Broadcast Network (DTBN)

While offensive strategy in the digital economy is focused on achieving competitive advantage, defensive strategy is focused on fending off attacks from competitors.

Defensive responses attempt to neutralise events that may harm the organisation, and reduce the likelihood of any negative impact. 

 This means using your competitive advantage to keep competitors at bay. After all, it’s important to protect your share of the market in order to safeguard your future.

🏛 Join the FREE Enterprise Transformation & AI Hub → cxotransform.com/p/hub

🔍 Follow Rob Llewellyn on LinkedIn → in/robllewellyn

🎥 Watch Rob’s enterprise transformation videos → youtube.com/@cxofm

🎙 Part of the Digital Transformation Broadcast Network (DTBN)

There’s never been a need for organisational change management and a focus on the people side of change more than today, but a lot of organisations still struggle with it. Karen Ferris is the author of several books about Organisational Change Management and she helps organisations thrive in the face of volatile, uncertain, complex and ambiguous change, providing new tools and approaches for a new age in organisational change management. Effectively, breaking the mould!

🏛 Join the FREE Enterprise Transformation & AI Hub → cxotransform.com/p/hub

🔍 Follow Rob Llewellyn on LinkedIn → in/robllewellyn

🎥 Watch Rob’s enterprise transformation videos → youtube.com/@cxofm

🎙 Part of the Digital Transformation Broadcast Network (DTBN)

In the past most people had no choice but to serve the owners of companies, and even these days, that's what most people do.

 But what I want more people to recognise is that you don't need another company to take advantage of the digital economy.

 As you know, big companies have lost the monopoly they once had on taking commercial advantage of technology. Because technology is now democratised.

 It's easier than ever for people with some entrepreneurial spirit to generate more digital income from the knowledge and expertise they have, than most employers will pay them.

🏛 Join the FREE Enterprise Transformation & AI Hub → cxotransform.com/p/hub

🔍 Follow Rob Llewellyn on LinkedIn → in/robllewellyn

🎥 Watch Rob’s enterprise transformation videos → youtube.com/@cxofm

🎙 Part of the Digital Transformation Broadcast Network (DTBN)

Changing business outcomes requires people processes to change. The problem for many organisations is that they think new technology will do that, which is one reason why change and transformation initiatives have been failing for decades. 

Max Blumberg - a visiting Professor at Leeds University Business School - explains why you’d better get input from people on what changes would be acceptable and what changes would be best. Otherwise no one will use the changed process, for which you might have paid a consulting firm a small fortune to conjure up!

🏛 Join the FREE Enterprise Transformation & AI Hub → cxotransform.com/p/hub

🔍 Follow Rob Llewellyn on LinkedIn → in/robllewellyn

🎥 Watch Rob’s enterprise transformation videos → youtube.com/@cxofm

🎙 Part of the Digital Transformation Broadcast Network (DTBN)

Most organisations today don't need to be convinced of the need to transform, but they do struggle with how to do it. The harsh reality is that despite the best of intentions, and billions spent in pursuit of successful transformation outcomes, the vast majority of programmes fizzle out, falling well short of what was anticipated. 

In this episode, Professor Michael Wade - author of the books ‘Orchestrating Transformation’ and ‘Digital Vortex’ - unpacks the transformation challenge with a particular focus on responding to digital economy threats and opportunities.

🏛 Join the FREE Enterprise Transformation & AI Hub → cxotransform.com/p/hub

🔍 Follow Rob Llewellyn on LinkedIn → in/robllewellyn

🎥 Watch Rob’s enterprise transformation videos → youtube.com/@cxofm

🎙 Part of the Digital Transformation Broadcast Network (DTBN)

While a business case is traditionally seen as somewhat of a justification-to-invest, it also helps shape the manner in which transformations unfolds.

Talking about strategy, vision, values, aims and objectives can be a very positive process, but they're often nebulous and meaningless if their value isn't monitored and evaluated.

The painful consequences of transformation without business cases are usually felt several months after an initiative was launched. But the writing was on the wall from the very outset.

🏛 Join the FREE Enterprise Transformation & AI Hub → cxotransform.com/p/hub

🔍 Follow Rob Llewellyn on LinkedIn → in/robllewellyn

🎥 Watch Rob’s enterprise transformation videos → youtube.com/@cxofm

🎙 Part of the Digital Transformation Broadcast Network (DTBN)

It's been less than five years since most companies started talking about transformation.

 As the years have gone by, an increasing number of companies have closed down, and the poster-boy disruptors like Amazon, Uber and Apple have served as free education to leaders that finally began to sit up and take notice of what's actually happening to the economy they compete in.

 But while most people have accepted the need to transform, many are yet to recognise the difference between traditional change and authentic transformation.

🏛 Join the FREE Enterprise Transformation & AI Hub → cxotransform.com/p/hub

🔍 Follow Rob Llewellyn on LinkedIn → in/robllewellyn

🎥 Watch Rob’s enterprise transformation videos → youtube.com/@cxofm

🎙 Part of the Digital Transformation Broadcast Network (DTBN)

When strategy defines a direction and innovation defines the exciting unknown, how can you combine the two? 

 Innovation Capability enables organisations to generate, identify, assess, and realise new products, services and processes facilitated or driven by digital technologies and management practices. 

 It’s the Seed of Competitive Advantage, and without innovation, efforts at digital business transformation are likely to lead to rather uninspiring and unprofitable outcomes.

🏛 Join the FREE Enterprise Transformation & AI Hub → cxotransform.com/p/hub

🔍 Follow Rob Llewellyn on LinkedIn → in/robllewellyn

🎥 Watch Rob’s enterprise transformation videos → youtube.com/@cxofm

🎙 Part of the Digital Transformation Broadcast Network (DTBN)