In this episode, Anika Zubair discusses the importance of transitioning from a reactive to a proactive customer success strategy. She outlines a step-by-step approach to building a proactive customer success organization, emphasizing the need to define success from the customer's perspective, map the customer journey, automate touchpoints, and regularly review strategies. The episode provides actionable insights for customer success professionals to enhance their effectiveness and drive customer outcomes.

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Chapters

00:00 The Shift from Reactive to Proactive Customer Success
03:05 Building a Proactive Customer Success Strategy
05:57 Defining Success for Customers
08:47 Mapping the Customer Journey
12:07 Automating Touch Points for Efficiency
15:00 Creating a Risk and Opportunity Framework
17:49 The Importance of Regular Strategy Review

Connect with Anika Zubair:
Website: https://thecustomersuccesspro.com/
LinkedIn:  https://www.linkedin.com/in/anikazubair/
CSM RevUP Academy: https://thecustomersuccesspro.com/revup

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