In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy eating exciting for consumers.

takeaways

• Confetti Snacks was founded to combat food waste by using imperfect produce.
• Betty Lu's entrepreneurial journey began with a desire to create a lasting impact.
• The company focuses on innovative flavors inspired by global cuisines.
• Sustainability is a core value, with a commitment to upcycling food waste.
• Confetti Snacks aims to change perceptions of vegetables through delicious snacks.
• The brand has gained traction in major retailers like Walmart and Disney.
• Consumer curiosity drives sales, as the product stands out in the market.
• Betty emphasizes the importance of taste in promoting healthy eating.
• The company is expanding its product line and exploring new flavors.
• Confetti Snacks is actively working on partnerships to increase brand visibility.

Sound Bites

• "I wanted to create the anti-thesis of a potato chip."
• "Nearly one third of edible produce are thrown away every year."
• "We have a huge pleasure of working with Disney."

Chapters

00:00
Introduction to Confetti Snacks and Betty Lu

05:58
The Entrepreneurial Journey and Inspiration Behind Confetti Snacks

11:18
Innovative Snack Production and Flavor Development

14:42
Cultural Influence and Culinary Adventures

16:22
Challenges in Brand Growth and Market Penetration

19:18
Sustainability and Upcycling in the Snack Industry

22:23
Sales Channels and Distribution Strategies

28:13
Future Flavors and Partnerships

32:49
Closing Thoughts and Consumer Reception