Transforming Insight Podcast

Some years ago I interviewed Sue Whelan Tracey, former commercial director for one of the UK's big four banks, and at that time a director at Moneyfacts, an NHS health trust, and a major diabetes charity. Sue told me how much she tried to champion the use of customer insight in every organisation she worked with, but she thought that we didn't always make it easy for ourselves.

Her observation was that senior people in business always speak the language of finance, and that shapes their perception of business issues.

But when they ask the Insight team for help addressing those issues, we respond in a different language - sometimes the language of the customer, sometimes the language of research methodology or analysis.

Sue's frustration was that Insight teams know so much that could help their organisations, but by failing to translate our knowledge, findings, recommendations and opinions into the right language, we are failing to optimise our impact.

And worse, our organisation misses out and doesn't leverage its investment in Insight.

Customer and market knowledge, said Sue, is far too important - and expensive - for us to leave it to senior decision-makers to translate our findings into their language 'through the filter of their own ignorance'.

So this episode of our podcast is all about the importance of placing a financial value on the projects we work on, the observations we make, and the recommendations we put forward.

It's often easier than we might think, and the potential benefit is enormous.

Please listen to find out more!

Topics Discussed

• Speaking the wrong language (2.45)
• Estimating the size of the prize (8.11)
• Using the IMA’s prioritisation matrix (12.02)
• Adopting valuation as a habit (16.02)

This is episode 55 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please subscribe - and thank you for listening. 

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.

Resources: 

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

All rights reserved.   

But the topic that’s resonated most for us personally and many of our members has been Insight team wellbeing and the ways we can all identify and help our colleagues to manage stress. Emma’s conversation with new IMA associate Lara Meyer, recorded and shared at the July Insight forums and now available for all members to watch on the IMA website, explored many angles to this, including the critical importance of talking about wellbeing and giving our colleagues permission to raise it.

Just back from Quirk’s New York, we also recognise that this is a time of change for many Insight leaders and their teams, and it’s never been more important to get ourselves up to 10,000 feet and look back down on our Insight teams in their organisations, and our organisations within their markets. We need that sense of perspective to figure out which ways of working are no longer fit for purpose, and when we should all learn to say no.

Finally, we finish on a positive note. There is a lot of change in the air at the moment, with uncertainty for some over job roles, budgets and team activity. But there is always another Insight leader or corporate Insight professional out there who is tackling the same challenge, and we’d encourage all our listeners to contact the Insight Management Academy any time they like if they feel the need for some inspiration and support!

Topics Discussed

• The latest Insight forums (1.13)
• Learning to say no (3.57)
• Recognising and managing stress (8.09)
• Managing our energy (12.53)
• Quirk’s New York and a time of change (15.41)
• A sense of perspective (18.14)
• Perfecting our processes and managing change (19.52)
• We’re not in this alone! (23.20)

This is episode 54 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please subscribe - and thank you for listening. 

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.

Resources: 

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

All rights reserved       

In this episode, we dig into the transformative power of integrating various disciplines within data analytics to answer complex business questions. Drawing from Caroline's experiences at Prudential and Lloyd's, we discuss how combining data analytics, client research, marketing, and competitive intelligence can lead to more comprehensive and impactful insights. Furthermore, Caroline delves into the unique challenges and rewards associated with expanding into customer experience (CX), including the methodological hurdles and emotional dynamics of delivering feedback. 

Lastly, we examine the intricacies of excelling in customer experience roles, especially for analytical and introverted individuals. We emphasize the need for high interpersonal energy and empathy, understanding that business decisions are often driven by emotion. We advise on the value of being honest about one's strengths and weaknesses and the need for a balanced team to complement those areas. Lastly, encouraging leaders to think bigger and aim higher, we explore the exciting opportunities that come with an expanded scope in insight roles.

Topics Discussed

• From Historian to Insight Specialist (01:11 - 03:37)
• Building Insight Capabilities for Success (07:56 - 10:18)
• Importance of Cross-Disciplinary Data Analysis (14:35 - 16:05)
• Navigating Career Growth in Insight (20:13 - 21:56)
• The Role of Complete Leaders (26:01 - 27:17)

Highlights

• “So the core purpose of Lloyd's Register is to make sure that ships and other maritime assets are really fit for purpose. So we assess the designs to which they're built, we set standards and then survey vessels and assets to make sure that they continue to operate safely and effectively, and that really means protecting people's lives, protecting the environment and protecting commercial assets”(04:28)
• “The other thing I think about starting from a very, very low base is that almost anything you do deliver is seen to be amazing. That's really very life-affirming. So you know, the bar gets higher and higher the longer that you're in, and you expect that” (10:49)
• “When I look back at the days when, the days before we started doing client experience, it was very difficult at the time the insight piece to build that and you're all working very hard, but in hindsight it seems that that was the easy bit. So really, the problems that we were facing there were largely methodological problems, which problems we're very comfortable with as researchers” (18:52)
• “I think that as I've grown older, more of my inner empathy has come out, come to the fore and that's become a stronger suit. But you know, if you do shy away from confrontation, I think it may not be the best choice for you. You need to be pretty robust, I think, and resilient, and also remember that 90 to 95% of business decisions are made emotionally, not rationally” (22:47)
• “I think no one is the complete leader. You want to have people around you who really make up for your weaknesses, you know, have a complementary balance of skills and personalities across your team.” (26:04)
• “I think that we have the potential as Insight people to paint landscapes instead of painting miniatures. And if we choose to think more broadly and to increase our scope, we can genuinely change the course of a business. We can genuinely improve the lives of our customers and our colleagues.” (27:36)

This is episode 53 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please hit subscribe - and thank you for listening. 

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.

Resources: 

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

All rights reserved                   

If we want to transform our Insight team’s commercial impact, we need to build a commercial foundation for our work.

What does that look like? What are the first steps? 

And how can we make it easier for ourselves by helping our colleagues adopt a commercial mindset?

Please listen to find out more!

Topics Discussed

• Core stats and a business blueprint (2.05)
• Overlaying key dynamics and trends (5.30)
• Adopting a  commercial mindset (8.06)
• Look around us at simpler businesses (11.07)

This is episode 52 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please subscribe - and thank you for listening. 

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.

Resources: 

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

All rights reserved.   

Over the last 20 years, there has gradually been more focus on commercial thinking in Insight teams, and some organisations have made notable progress. 

But 400 Insight leaders have taken part in the IMA’s capability benchmarking in the last 5 years, and commerciality remains the best practice territory given the lowest scores.

In today’s episode I make the case for changing the paradigm through which we see commerciality, and Christine Stoddart, former Insight leader at William Hill, Wilko, Co-op and DFS, draws on her wide experience of using Insight to add commercial value.

Please listen to find out more!

Topics Discussed

• What does it mean to be commercial? (0.49)
• Our organisations need Insight to have commercial success (3.25)
• Our role joining it all together (5.30)
• Grounding Insight in commercial processes (8.32)
• Insight teams need to step outside of their comfort zone (11.25)
• A playbook for developing commercial thinking in Insight (17.25)
• Adopting value-based prioritisation (21.48)

This is episode 51 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please subscribe - and thank you for listening. 

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams

Resources: 

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

All rights reserved.   

Topics Discussed

• A look back at Carolina’s past roles (2:30)
• Seminal moments in Carolina’s Insight career (11:50)
• Learning from transformations at PepsiCo (14:50)
• Being a driving force for transformation at Nestle UK (16:07)
• Building capabilities in the team to be bigger than the sum of the parts (25:37)
• Developing the plan for a transformation initiative at Nestle UK (26:45)

Highlights

• “It's very good in terms of foundation to learn, to be on an agency to start with. It's really very varied and it's giving you a very formative experience, so I think that that's why it tends to be the normal path” (06:32)
• “You cannot think so much at the moment of the fire! But you look back, and I do realize that there's a lot about how I connect with people and create those collaborative relationships. And you realize that you deliver, and are able to achieve through others and through the combination of a strong team working together” (14:20)
• “So, it was really a moment of total reset and redefinition. And yes, and I have to say that I'm very, very proud of the team. We did a very thoughtful process of getting to the point where we are right now. The UK is also leading in many projects and ways of working in the region. And we've done a very strong process of team building and capability building within the team” (17:05)
• “I felt that everybody needed to understand and embrace that if you stay behind, you're going to be behind more and more as everything keeps evolving. So just to give that sense of urgency that we needed to get on the bus and make sure that we were moving all together to this future, that where we were required and required to play with different skills” (21:55)
• “There are a lot of these skills that in the past maybe we were looking more at technical skills, but now these are core skills that, to be successful, we need to develop and we need to help everybody in our teams to get there and feel that they can develop them, even if they haven't tried so much in the past.” (25:22)
• “I think that one thing for leaders is to develop the team, to empower the team and use the talent that you have within” (34:36)

This is episode 50 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please hit subscribe - and thank you for listening. 

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.

Resources: 

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

All rights reserved                                                                        

Today’s episode looks at the fourth pathway, process, and this one is a bit different because it starts not with the Insight team, but with the rest of the organisation.

Whether we like it or not, senior decision-makers, like consumers, will have their own ways of making choices. In our companies, that might mean committees that meet each month or only as part of a planning process at certain points in the year. 

It might be a case of an individual director or small groups of directors discussing issues outside formal meetings. Or the hidden influence of managers who might not appear very senior, but play an important role at certain moments in the planning cycle.

So, the fourth pathway to improving the position of our Insight teams is to familiarise ourselves with our company’s decision-making processes, its rhythms and rituals, and then figure out how, when and where Insight can become part of those processes to guide evidence-based decision-making. 

Please listen to find out more!

Topics Discussed

• Senior decision-makers will make decisions regardless (1.47)
• Is every company different? (4.38)
• Insight’s role in marketing decisions (5.56)
• Is process the most important pathway? (7.26)
• What if Insight were like Finance (9.32)
• We have to keep trying to optimise our positioning (11.01)

This is episode 49 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please subscribe - and thank you for listening. 

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.

Resources: 

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

All rights reserved.   

In today’s episode, James and Lisa look at the reputation of our Insight teams, and how we need to manage it carefully to enhance our positioning. 

It’s a bit like our companies obsessing about customer experience so that individual interactions don’t undermine their corporate brand: we can say what we like about the purpose of our Insight teams, but their positioning will be fatally undermined if the practical experience of working with any of our colleagues gives a very different impression.

There are two angles to this topic. First, how do we help our Insight teams to do things right? And second, how do we put processes in place to make sure we are doing the right things? 

In my experience, the first is often easier than the second, but unless we address both, we can reinforce the wrong assumptions that other departments make about the role of the Insight team.

Remember the old joke? That poor organisations use Insight like a drunk uses a lamp post… more for support than illumination? Well, we need to look carefully at how our team works and ask whether we don’t sometimes encourage that perception.

Please listen to find out more!

Topics Discussed

• The importance of user experience (2.18)
• Doing things right (3.47)
• Doing the right things (5.27)
• Examples of best practice (7.03)
• The importance of consistency in a hybrid world (9.15)
• Reflecting on team performance (14.00)
• Identifying top performers (20.58)

This is episode 48 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please subscribe - and thank you for listening. 

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.

Resources: 

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

All rights reserved.   

We also see this as a time of team change, with lots of restructures, some redundancies, and a loss of people with years of experience. In response, the most successful Insight teams have doubled down on commercial thinking and influencing skills.

Finally, we look at leaders’ roles in guiding their team members through change. Lisa provides a personal perspective on coaching and explores how Insight teams can learn from coaching principles. And Emma talks about imposter syndrome, and how we can all learn to recognise it, and help ourselves and others to manage it.

Topics Discussed

• Insight team’s early use of AI (1.15)
• It’s a time of change and restructure (8.20)
• Insight leaders need to be agile and aware of the politics (11.01)
• Learning from coaching (12.30)
• How to recognise and manage imposter syndrome (19.35)

This is episode 47 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please hit subscribe - and thank you for listening. 

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.

Resources: 

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

All rights reserved                                         

Topics Discussed

• Hazel’s journey to becoming Associate Director of Insights at Coca-Cola EP(1:38)
• Enabling colleagues to self-service their data needs (5:02)
• Three-pronged approach to drive a more Insight-led business (8:31)
• Hazel’s approach to team management and Insight leadership (21:06)
• Collaborating with agency partners for success (25:10)
• What advice would Hazel like to pass on to Insight leaders? (29:46)

Highlights

• “I enjoyed working with customers, however challenging that sometimes is. But felt like there was a real opportunity to kind of use my skill set to see how I could apply that internally to influence business strategy and business planning and be able to see some of that Insight impact within my own business, rather than be reliant on the customers as to whether they would kind of take that Insight on board.” (2:57)
• “For me, that was about how do we enable the business to be able to access that data and be able to service their questions themselves, in order to free up time in my team to do more of the deeper analysis.” (5:10)
• “It was a good opportunity to kill two birds with one stone, in that we were trying to inspire them with their vision of what an Insight-led organisation looks like, but then also talk to them about these new tools that we've got that could help them be more self-sufficient in answering their own questions.” (14:00)
• “My time is kind of split, probably in two ways. One is kind of leading the team. So making sure that we've got the team set up in the right way to deliver what the business needs. Whether that be about kind of helping prioritizes we've just discussed that the key projects coming in, making sure that we've got the right people assigned to the right pieces of work. That's more about the management. And then the second part is then more about the leadership. So I think that is where I will be looking at, the things that we've got in the pipeline from a transformation perspective.”
• “That's, in reflection, I think, of the value that we've added to the business, and they've been able to recognize that bringing more head count in will deliver better business results.” (24:02)
• “It's almost being brave to take that leap of faith and trust yourself to be able to make some of those changes.” (30:32)

This is episode 46 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please hit subscribe - and thank you for listening. 

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.

Resources: 

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

All rights reserved