Transforming Medical Communications

Most Medical Affairs leaders know the truth: Counting MSL<>HCP interactions is easy, but it’s meaningless. Vanity metrics are holding Field Medical back. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Denise Clark, Regional Medical Director of the Rare Disease team at Amgen, to show you what to measure instead and how to finally prove your team's real impact. Denise brings a bold, disruptive perspective: activity is not impact. This conversation gives you the modern Field Medical playbook. It's not about doing more. It's about doing what moves the needle.

You’ll learn how to:

• Stop reporting "reach and frequency" and learn what to measure instead.
• Use the BGQ framework to plan goal-driven, insight-rich interactions.
• Train MSLs to listen better, ask smarter questions, and drive scientific exchange.

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• From Event to Strategy: Making Congresses More Impactful
• Building a Medical Affairs Powerhouse Without a Big Pharma Budget
• The SCP Playbook: Turning Strategy into Real-World Impact

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers. 

Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of Medical Communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective Medical Communication practices.


Our special guest today is Matthew Krzywosz, Director of Scientific Communications and Content at Astellas Pharma. Join us as we explore the importance of tailoring Medical Communication content for your audience, why you should develop concise and digestible content in Medical Communications, the importance of harnessing audience insights and feedback, and strategies for modernizing your MedComms approach.


Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• From Event to Strategy: Making Congresses More Impactful
• Building a Medical Affairs Powerhouse Without a Big Pharma Budget
• The SCP Playbook: Turning Strategy into Real-World Impact

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers. 

In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Charlie Rapple, Dave Shoup, and Dan Valen. Together, they discuss how Kudos, Sermo, and Figshare contribute to the digital communications ecosystem of Medical Affairs and how you can integrate these platforms into your Medical Communications strategy.


Episode Highlights:

• Maximizing Medical Affairs impact with third-party platforms
• Why "build vs. buy" matters in digital communications
• Choosing the right digital communication platform
• Social media vs. third-party platforms
• What metrics you should measure in Medical Affairs
  
  
  

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• From Event to Strategy: Making Congresses More Impactful
• Building a Medical Affairs Powerhouse Without a Big Pharma Budget
• The SCP Playbook: Turning Strategy into Real-World Impact

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers. 

In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Nazan Artun to dive into the role of creativity and adaptability in Medical Communications. Nazan shares insights on how diverse experiences can spark innovation and enhance team dynamics, practical strategies for fostering creativity and building trust in client relationships, and effective approaches to how Medical Communications can evolve to meet future challenges.


Topics We Discuss

• The role of creativity in Medical Communications
  
  
• How to foster innovative thinking in Medical Communications
  
  
• Building trust and collaboration between agencies and pharma companies
  
  
• The importance of adaptability and diverse experiences in driving team success
  
  

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• From Event to Strategy: Making Congresses More Impactful
• Building a Medical Affairs Powerhouse Without a Big Pharma Budget
• The SCP Playbook: Turning Strategy into Real-World Impact

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers. 

In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Claire Liu to dive into the complexities of Medical Communications, discuss the nuances of handling communications across different stages of product life cycles, and share her strategies for maintaining a consistent voice in global medical communications.


Topics we Discuss

• The key to effective Medical Communications during pre-launch, launch, and post-launch
  
  
• How to tailor your communications for diverse audiences
  
  
• The role of communication planning in aligning global and local messaging
  
  
• How to capture HCPs' attention with bite-sized content
  
  

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• From Event to Strategy: Making Congresses More Impactful
• Building a Medical Affairs Powerhouse Without a Big Pharma Budget
• The SCP Playbook: Turning Strategy into Real-World Impact

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers. 

In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Hiren Patel to discuss how innovation and collaboration can transform Medical Information delivery for healthcare professionals while addressing compliance challenges and budget considerations.

Topics we Discuss:

• The importance of rethinking MedInfo
• How to boost Medical Affairs impact on a budget
• Why Medical Affairs need to invest in digital platforms
• How AI can shape MedInfo delivery
  
  

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• From Event to Strategy: Making Congresses More Impactful
• Building a Medical Affairs Powerhouse Without a Big Pharma Budget
• The SCP Playbook: Turning Strategy into Real-World Impact

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers. 

Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of Medical Communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective Medical Communications practices.

Our guest today is Andrea Lacasia. Join us as we discuss the intricate balance between innovation and compliance in Medical Communication, the unique challenges of communicating in the rare disease space, and innovative engagement strategies.Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• From Event to Strategy: Making Congresses More Impactful
• Building a Medical Affairs Powerhouse Without a Big Pharma Budget
• The SCP Playbook: Turning Strategy into Real-World Impact

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers. 

Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of Medical Communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective Medical Communications practices.

Our special guest today is Caroline Ojaimi, the Head of Global Scientific Communications at Takeda Oncology. Join us as we dive into how Caroline is working towards creating a more cross-functional collaboration in different Medical Affairs functions and how Scientific Data Communications can be better streamlined.

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• From Event to Strategy: Making Congresses More Impactful
• Building a Medical Affairs Powerhouse Without a Big Pharma Budget
• The SCP Playbook: Turning Strategy into Real-World Impact

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers. 

Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of Medical Communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective Medical Communications practices.

Our special guest today is Ana Bozas, Director of Scientific Publications and Medical Communications at Ipsen. Join us as we discuss the evolving landscape of Medical Communications and the need for the industry to adapt to modern HCP preferences. 

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• From Event to Strategy: Making Congresses More Impactful
• Building a Medical Affairs Powerhouse Without a Big Pharma Budget
• The SCP Playbook: Turning Strategy into Real-World Impact

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers. 

Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of medical communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective medical communications practices.

Today, Michael Moore, Senior Medical Science Liaison (MSL) and Head of Field Medical Training and Development at Theranica Bio-Electronics, joins us to discuss the vital role MSLs play in educating and engaging healthcare professionals. Discover Michael's journey from academia to becoming an MSL and his passion for scientific communication. 

We explore the power of storytelling and strategic questioning in driving effective medical communications and delve into the assessment and measurement of MSL impact. We round off the show by taking a peek into the future of Field Medical.

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• From Event to Strategy: Making Congresses More Impactful
• Building a Medical Affairs Powerhouse Without a Big Pharma Budget
• The SCP Playbook: Turning Strategy into Real-World Impact

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.