Transforming recurring services renewals into an income growth opportunity, SmarTrak.io, Part 2 of 4 Podcast Series, Strategic growth opportunity vs. tactical necessity, Cisco blessed solution enable partners to see “need in the haystack.”

Strategic growth opportunity vs. tactical necessity, Cisco blessed solution enable partners to see “need in the haystack.”

“What SmarTrak.io allows you to do is streamline that process and really engage with the data in a way that allows you to find those needles in a haystack,” says Stu Holloway, CRO of SmarTrak.io. “And while you can go through the renewals process and maximize that renewal, it also allows you to have a more strategic conversation by identifying things that are coming end of life, getting those tech refresh opportunities.” SmarTrak is a SaaS application that's purpose built specifically for Cisco to help Cisco partners manage the renewals process.

In part two of our four-part series on how SmarTrak.io is changing the way Cisco partners go about going their renewal work, we hear how SmarTrak.io went from helping the Cisco community go from dealing with the enormous amount of detailed data, that Cisco partners begin with, to offering deep insights into their customer’s needs.

In pace of a reactionary process, Stu discusses a proactive approach. That proactive approach means better conversations, more imaginative approaches, and turning a chore into a win.

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