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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg. 

Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-suite and how AI, cleaner data, and strategic thinking are changing the game.

Jon dives into the importance of translating complex marketing data into business language, earning trust with senior leadership, and the evolving role of MOPs in driving revenue and AI-enabled pipeline initiatives. 

He also offers guidance on career growth, helping MOps professionals expand influence and demonstrate measurable impact.

In this episode, you’ll learn

• Why first-party data and clean systems are critical for AI and pipeline success
• How MOPs can effectively “translate” marketing operations insights for executives
• What builds trust between junior MOps professionals and seasoned leadership
• Career strategies for expanding influence and taking a more strategic role

This episode is perfect for marketing operations, demand generation, and RevOps professionals seeking practical advice to increase visibility, build trust, and position themselves as strategic leaders in the organization.

Episode Brought to You By MO Pros 
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