Behind the Screens

Traps, Crayons, and holding hands: pre-sales analysis of It Ends With Us

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While Deadpool & Wolverine continue to kick ass at the box office, we turn to newcomers Trap and Harold and the Purple Crayon to see how their audiences are shaping out. Join us as we examine the latest titles and look at the pre-sales audience and predictions for It Ends With Us here on Behind the Screens.


Topics and times:

  • Trap box office overview - 2:05
  • Trap audience analysis - 2:48
  • Harold and the Purple Crayon box office overview - 6:50
  • Harold and the Purple Crayon audience analysis - 7:37
  • Critic scores and audience sentiment - 
  • Box office and holdovers overview - 11:18
  • It Ends With Us pre-sales predictions & audience analysis - 14:06
  • Next week - 18:20


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram


    Box Office Overview:

    • Deadpool & Wolverine grossed $97M domestically in its second weekend, dropping only 54% and making for the 8th-highest domestic second weekend of all time. With a further $110.5M internationally, the film has outgrossed both Deadpool and Deadpool 2 with a current worldwide total of $824M.
    • Inside Out 2 grossed $27.2M worldwide, with its global cumulative total reaching $1.56B.
    • Twisters grossed a further $22.6M this weekend in the domestic market.
    • Trap debuted to $15.6M domestically and $4.4M internationally for a total of $20M.
    • Harold and the Purple Crayon grossed $6M with its opening weekend.
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