What makes a travel experience resonate long after the trip ends and how does that translate into engagement and bookings?

In this episode of Travel to Profit, Derek and Jonny sit down with Jen Hirtle, General Manager of Travel Experiences EMEA for a global conversation on travel experiences across Europe, the Americas, Asia, Africa, and the Middle East. Together, we explore how thoughtful product design, shared group moments, and authentic storytelling help travel entrepreneurs, advisors, and creators connect more deeply with today’s travelers.

The conversation breaks down key global travel trends shaping demand, why organized experiences add value beyond the price, and how real moments on the road become powerful content and sales tools. Looking ahead, the episode also touches on emerging destinations and experiences that will shape what sells next in travel.

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