What happens when a car brand stops talking about performance—and starts focusing on people?

In Episode 4 of Trend Talks, Gustaf Gunér, Head of Brand Design at Zeekr, joins this episode’s hosts: Kaj Leissner, Agency Director, and Karin Engdahl, Group Brand Director at iO, to discuss how the automotive world is being reshaped by branding, design, and rapid innovation.

From Zeekr’s debut at CES 2025 in Las Vegas earlier this year to the return of physical buttons, we discuss:

• Why design must start with emotion and end with experience
• The rising power of Gen Z and experience - driven consumers
• How Zeekr bridges East and West to build a global brand- The comeback of tactile design

Whether you're in automotive, branding, or digital product development—this episode gives you a fresh take on what’s next.

"If you don’t use it, you’ll be out of

In this episode of Trend Talks, hosts Kaj

🎧 Key discussion points:

"What’s the biggest barrier to accessibility?

In this episode of Trend Talks by Stendahls, our hosts

We tackle questions like:

This talk is about more than compliance — it’s about

"Will people who don’t work for AI-powered companies lose their jobs?"