Trending Chats

In this episode of Trending Chats, Shirish Shrinet, Senior Solutions Advisor at SAP, explores the most overlooked secret to CX success and how businesses can bridge the gap between automation and human interaction. From choosing the right channels to using AI without losing the personal touch, we’ll uncover strategies to create meaningful customer experiences that drive loyalty and growth.

Tune in now to learn how to connect with customers in a way that truly makes an impact.

In this episode of Trending Chats, Scott Nelson, Senior Solutions Advisor for Customer Experience at SAP, unpacks the customer service escape room—where brands must navigate evolving expectations, digital-first interactions, and AI-driven solutions to turn frustrated customers into loyal ambassadors.

From seamless support experiences to data-driven service strategies, learn what it takes to compete in a world where service is more than just a department—it’s a game-changer for your business.

Tune in now to discover how exceptional customer service can be your greatest competitive advantage.

In this episode of Trending Chats, we sit down with Peter Cridland, Senior Account Executive at SAP, to discuss how B2B businesses can stay competitive in an era of digital disruption.

From enhancing customer convenience to unlocking new revenue opportunities and leveraging data-driven insights, Peter shares key strategies to thrive in the evolving e-commerce landscape.

Tune in to learn how B2B businesses can protect and grow their market share in a digital-first world.

Is 2025 the year of the Marketing Automation RFP? With major advancements in AI, shifting market conditions, and an increased demand for true vendor partnerships, many businesses are reassessing their marketing tech stack.

In this episode of Trending Chats, we sit down with Katy Doran, Senior Sales Manager at Emarsys, to break down what marketers should look for when selecting the right platform. From aligning tech with business goals to avoiding common RFP pitfalls, Katy shares expert insights to help you make the right choice.

Tune in now to learn how to navigate the marketing automation RFP process with confidence.

Retailers and wholesalers face a new era of customer expectations, digital transformation, and AI-driven engagement. Are you ready for 2025?

In this episode of Trending Chats, we sit down with Ross Bark, Digital Director at Enterprise Wide, to explore the challenges businesses must prepare for and the strategies they need to stay ahead.

From seamless omnichannel experiences to AI-powered customer engagement, discover how leading brands leverage SAP solutions to boost conversions, drive loyalty, and increase revenue.

Tune in now to learn what it takes to compete—and win—in 2025.

In this episode of Trending Chats, we sit down with Ben Nottle, Head of SAP Customer Experience Industry & Solutions, APJ, to explore why CX is now a top boardroom priority and how AI redefines how businesses engage with customers.

From AI-powered search boosting conversions to automated service processes reducing costs, discover how leading organisations are leveraging technology to drive both growth and efficiency.

Tune in now to learn how a connected CX strategy can set your business apart.

In this episode of Trending Chats, we explore the transformative world of Low-Code/No-Code (LCNC) development with Rekha Patadiya, BTP Customer Success Partner at SAP. Rekha explains how LCNC tools, much like Lego blocks, enable both developers and non-technical users to create impactful applications by assembling pre-built, modular components.

Learn how businesses are leveraging the power of "citizen developers" to drive innovation, foster collaboration between IT and business teams, and respond to changing needs with speed and agility. From hackathons and Centres of Excellence to rapid app development, LCNC tools are redefining how organisations approach problem-solving and growth.

Tune in to discover how your organisation can harness the potential of LCNC and accelerate innovation today!

In this episode of Trending Chats, we explore the concept of a "clean core" and its importance for modern businesses. Joined by Alexia Bayyouk, Solutions Specialist at SAP, we unpack how keeping your ERP system free from unnecessary customizations ensures smoother upgrades, easier adoption of innovations, and reduced maintenance costs.

Discover how SAP Business Technology Platform (BTP) empowers businesses to create new applications, extend capabilities, and grow with AI-driven solutions—all while keeping the core ERP efficient and agile. Plus, learn actionable steps to start your clean core journey and leverage BTP to meet your unique business needs.

Tune in to find out how a clean core can drive flexibility and innovation for your organization! 🍎

In this episode of Trending Chats, Murali Shanmugam explores how SAP Business AI and SAP Business Technology Platform (BTP) are revolutionising how developers and business users work.