In this episode, Claudia Huynh, Customer Advisor at SAP, steps into the role of a Head of Retail Operations to reveal the hidden costs of disconnected data—and why unifying retail data is no longer optional. Learn how breaking silos and enabling smarter, AI-driven insights can help retailers move from reactive firefighting to proactive, predictive growth.

In this episode, we uncover why master data is the secret growth enabler retailers can’t afford to ignore. Join Matthew Phu, CEO of SimpleMDG, as he explores how clean, trusted data reduces costly errors, powers AI, and fuels agility. Discover why data ownership, smart guardrails, and a growth-first mindset turn master data into your ultimate competitive edge.

Is SAP Business Data Cloud just a rebrand, or a real game-changer? In this episode of Trending Chats, host Dimitri Zarganakis (NTT DATA) breaks down what BDC is, why it matters, and how it’s powering the future of Business AI. From Delta Lake architecture to Databricks integration and Data-as-a-Service, we answer the top 3 questions customers are asking — and why BDC could be the engine of SAP’s next wave of innovation.

On this episode of Trending Chats, Adam Dinneen, Director, Sales Engineering APAC at WalkMe™, reveals why so many digital transformations fail—and the simple people-focused fixes that get results. Don’t miss this eye-opening chat.

Business transformation can be complex, but enterprise architecture is your secret weapon. On this episode of Trending Chats, Josh Beatty, Head of Business Transformation Management, SAP ANZ, explains how to turn data into clear decisions that accelerate change.

Transformations can feel overwhelming—but they don’t have to be. Unlock three powerful steps focused on process, leadership, and ownership with Matt Wilkinson, that will help you lead change with confidence and clarity.

In this episode of Trending Chats, Shirish Shrinet, Senior Solutions Advisor at SAP, explores the most overlooked secret to CX success and how businesses can bridge the gap between automation and human interaction. From choosing the right channels to using AI without losing the personal touch, we’ll uncover strategies to create meaningful customer experiences that drive loyalty and growth.

Tune in now to learn how to connect with customers in a way that truly makes an impact.

In this episode of Trending Chats, Scott Nelson, Senior Solutions Advisor for Customer Experience at SAP, unpacks the customer service escape room—where brands must navigate evolving expectations, digital-first interactions, and AI-driven solutions to turn frustrated customers into loyal ambassadors.

From seamless support experiences to data-driven service strategies, learn what it takes to compete in a world where service is more than just a department—it’s a game-changer for your business.

Tune in now to discover how exceptional customer service can be your greatest competitive advantage.

In this episode of Trending Chats, we sit down with Peter Cridland, Senior Account Executive at SAP, to discuss how B2B businesses can stay competitive in an era of digital disruption.

From enhancing customer convenience to unlocking new revenue opportunities and leveraging data-driven insights, Peter shares key strategies to thrive in the evolving e-commerce landscape.

Tune in to learn how B2B businesses can protect and grow their market share in a digital-first world.

Is 2025 the year of the Marketing Automation RFP? With major advancements in AI, shifting market conditions, and an increased demand for true vendor partnerships, many businesses are reassessing their marketing tech stack.

In this episode of Trending Chats, we sit down with Katy Doran, Senior Sales Manager at Emarsys, to break down what marketers should look for when selecting the right platform. From aligning tech with business goals to avoiding common RFP pitfalls, Katy shares expert insights to help you make the right choice.

Tune in now to learn how to navigate the marketing automation RFP process with confidence.