Trending Health

In this Trending Health Series, Vynamic Product Launch leaders will share their experience partnering with teams across the launch journey to provide tips and tricks for leaders to consider adopting in their next launch. For this episode, Everly, Alex, and Felice dive into how companies can establish a strong foundation for their launch by embedding launch excellence into the culture and establishing flexible frameworks to enable teams to be set up for long-term success.

To learn more about how we help organizations build or maintain a culture of launch excellence, reach out to  . Please check out our other Launch Excellence Insights on the Vynamic website: Embedding Launch Excellence as a Cultural Mindset & Rethinking Launch Planning: Investing Early for Launch Success – Vynamic LLC 

Podcast Tags: healthcare, life sciences, product launch, product launch trends, life sciences trends, launch excellence 

Panel – Everly Petruzzelli, Alex Snopko, Felice Walter 

Research & Production – Julia Morrison, Adrea Cope, Everly Petruzzelli  

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com. 

Can AI make supply chains smarter and more human?

In the latest episode of our European Healthcare Innovation Roadshow, Ollie May, Dan Ahern, and Andrés Vadillo from Roche explore how AI is reshaping supply chain planning—from everyday productivity boosts to balancing resilience, cost, and culture. Andrés is sharing his own personal views, which might not necessarily reflect Roche\’s position.

Podcast Tags: AI, Healthcare Innovation, Digital Health

Panel – Ollie May, Dan Ahern, Andres Vadillo

Research & Production – Dan Ahern, Andres Vadillo

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please leave a comment or contact us at TrendingHealth.com.

France is making waves in AI-driven healthcare—scaling fast, innovating boldly, and balancing Silicon Valley agility with EU oversight. But is this the winning formula? In the latest episode in our European Healthcare Innovation Roadshow series, Ollie May, Jack Young, and Nathan Carroll break it all down.

Podcast Tags: AI, Healthcare Innovation, Digital Health

Source Links:

• Artificial intelligence in drug development | Nature Medicine

Panel – Ollie May, Jack Young, Nathan Carroll

Research & Production – Nathan Carroll

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please leave a comment or contact us at TrendingHealth.com.

How can we drive medical innovation while keeping healthcare costs in check? In the second episode of our European Healthcare Innovation Roadshow series, Ollie and Jack are joined by special guest Rosie Beacon from Reform UK to tackle this paradox. From government-backed initiatives to real-world success stories, this episode dives into the UK’s leadership in digital and AI —and what the world can learn from it.

Podcast Tags: digital health, AI, innovation

Source Links:

• OECD Data Explorer: Government budget allocations for R&D
• UK Life Sciences Vision
• NHS Long Term Plan: Research and innovation to drive future outcomes improvement
• UK invests £82.6 Million to support AI in cancer care and drug discovery
• Top Digital Health Trends to Watch in 2025
• NHS England commissions impact evaluation of virtual wards
• Digital transformation in the future of UK healthcare | RSM UK

Panel – Ollie May, Rosie Beacon, Jack Young

Research & Production – Nathan Carroll

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

In this episode, Ollie, Jack, and Nathan discuss the rise of Barcelona as a hotbed for Digital Health Innovation. They discuss digital health trends, how Barcelona has achieved such success, and what lessons the rest of the world can learn.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, digital health, digital, artificial intelligence, AI, telemedicine, virtual care, electronic patient records

Source Links:

• https://www.4yfn.com/news/barcelona-top-10-in-europe-and-the-middle-east-in-healthtech-investment 
• https://ajuntament.barcelona.cat/digital/en/actualidad/noticias/barcelona-ranks-5th-among-european-cities-in-investment-in-digital-health-1096812
• https://gkc.himss.org/news/himss-defines-digital-health-global-healthcare-industry
• https://vynamic.com/insights/creating-a-digital-therapeutics-launch-playbook/
• https://catalonia.com/key-industries-technologies/technologies/digital-health-in-catalonia
• https://barcelonahealthhub.com/en/news/pharmaceutical-company-gebro-pharma-and-barcelona-health-hub-to-collaborate-to-promote-innovation-in-the-field-of-digital-health/
• https://www.techbarcelona.com/en/angelini-pharma-se-une-a-tech-barcelona-para-impulsar-el-ecosistema-de-salud-digital/
• https://barcelonahealthhub.com/en/news/4yfn-interview-with-iomed/
• https://healthtechforward.com
• https://echalliance.com/events-health-connector/flagship-events/the-digital-health-wellness-summit-2025/
• https://exteriors.gencat.cat/en/actualitat/not_240506_digital_health
• https://apiumhub.com/tech-blog-barcelona/digital-health/
• https://www.sjdhospitalbarcelona.org/en/news/sjd-barcelona-childrens-hospital-microsoft-are-collaborating-creation-ai-laboratory-development-digital-health-projects
• https://www.better.care/news/with-promoting-the-open-data-digital-health-platform-in-spain-better-joins-barcelona-health-hub/
• https://catalonia.com/w/cristian-pascual-barcelona-health-hub-barcelona-has-all-the-ingredients-to-become-one-of-the-world-s-digital-health-capitals-
• https://www.irsjd.org/en/news-and-events/news/811/retaining-talent-and-fostering-public-private-partnerships-some-of-the-challenges-that-is-facing-the-healthtech-sector

Panel – Ollie May, Jack Young, Nathan Carroll

Research & Production – Nathan Carroll

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, leave a comment or contact us at TrendingHealth.com.

With the explosion of digital channels and accompanying shifts in customer preferences, life sciences are reshaping their customer engagement models across commercial, medical, and market access organizations. In this episode, Jen and Mindy are joined by special guest Hunter Goga to how the customer engagement model has evolved and what leaders should be considering from a compliance perspective as they look to innovate in this space. Traditionally siloed interactions are evolving (00:47) in both who and how life science companies are engaging with customers (02:09). This evolution to a true omnichannel approach is not without its pain points (05:36) both operationally and from a compliance perspective (06:58). The demand on these groups within life science organizations is high (08:10) and success will require working in a new way. Healthcare leaders should be considering not only the structural implications for their customer facing organizations (10:16) but also how they can partner with compliance early and often to innovate safely (11:05).

Podcast Tags: omnichannel, life sciences, compliance, data, personalization, marketing, customer engagement

Source Links:

· https://www.pharmexec.com/view/why-pharma-marketers-are-embracing-omnichannel-marketing

· https://www.biopharmadive.com/spons/moving-pharma-marketing-from-multichannel-to-omnichannel/601275/

· https://www.lek.com/insights/omnichannel-engagement-pharma-key-success-factors-and-case-examples

· https://appexchange.salesforce.com/partners/servlet/servlet.FileDownload?file=00P3A00000b7dcTUAQ

· https://www.reutersevents.com/pharma/patients-and-medical/medical-affairs-social-media-brave-new-world 

· https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/industry-using-social-media 

· https://gdpr.eu/what-is-gdpr/ 

· https://www.phrma.org/resource-center/Topics/STEM/Code-on-Interactions-with-Health-Care-Professionals

· https://www.fda.gov/drugs/prescription-drug-advertising/drug-advertising-glossary-terms

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

[email protected]

Jen Burke, Healthcare Industry Strategist

[email protected]

Advancement in technologies and scientific platforms have enabled personalized approaches that acknowledge the future of healthcare shouldn’t be “one-size-fits-all”. Jen, Mindy, and Ryan discuss the drivers behind this innovation, and the impact on both the practice and development of therapeutics. The episode opens with a discussion of what’s sparking this demand for personalization (00:45) and key enablers of this future-state in healthcare, including the availability of data (01:57), connections across data sources (02:35), widespread automation (05:38), and proactive treatment (06:58). The potential of personalization isn’t limited to treatment paradigms alone – it can also be seen in how those treatments are developed and delivered (08:32). Precision medicine initiatives have seen early returns (10:12), particularly in oncology (10:27). Development of CAR-T and gene therapies are pushing individualization of therapeutics even further (11:47) – but there are key clinical (12:19) and developmental (13:56) challenges to be overcome in scaling the delivery of these treatments. As the shift toward personalization continues, healthcare leaders should be considering the strategic value potential, organizational resourcing, and required change management (17:25).

Podcast Tags: healthcare, personalization, precision medicine, AI, machine learning, data, gene therapy

Source Links – Below, we\’ve listed links to some of the stories and resources discussed on this show.

· https://medlineplus.gov/genetics/understanding/precisionmedicine

· https://www.fda.gov/medical-devices/in-vitro-diagnostics/precision-medicine

· https://www.fda.gov/drugs/news-events-human-drugs/personalized-medicine-biological-approach

· https://www.pharmaceutical-technology.com/features/precision-medicine-2020/

· https://www.fiercehealthcare.com/tech/industry-voices-digital-twins-humans-are-closer-than-you-think

· https://www.forbes.com/sites/blakemorgan/2021/05/03/the-future-of-healthcare-personalization

· https://translational-medicine.biomedcentral.com/articles/10.1186/s12967-020-02316-w

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

[email protected]

Ryan Hummel, Head of Provider Sector

[email protected]

Jen Burke, Healthcare Industry Strategist

[email protected]

On Trending Health’s second Trending News EU episode, Mindy, Jack, and Oliver discuss a few recent EU-based newsworthy items including: the outcome of the NHS Pay Review Body process, which advises on the pay for NHS staff (0.37), worrying General Practitioner (GP) workforce challenges amid unprecedented staff shortages (4.44), and the rise of Public Health infectious disease incidents and possible solutions to address (9.18).

Podcast Tags: healthcare, healthcare news, NHS, NHSPRB, clinician burnout, public health, monkeypox, COVID-19, polio, infectious diseases.

Source Links:

· https://www.theguardian.com/society/2022/jun/25/nhs-staff-should-get-4-percent-pay-rise-independent-experts-say

· https://www.rcn.org.uk/magazines/Action/2022/Mar/NHS-Pay-Review-Body-explainer

· https://www.theguardian.com/society/2022/jun/27/uk-doctors-demand-pay-rise-of-up-to-30-over-five-years

· https://news.sky.com/story/gp-workforce-experiencing-worrying-workload-amid-staff-shortages-12642851

· https://inews.co.uk/news/health/one-three-gp-practices-stop-routine-appointments-due-staff-shortages-patient-demand-1606747

· National incident declared over polio virus findings in London sewage | Polio | The Guardian

· https://www.telegraph.co.uk/global-health/science-and-disease/monkeypox-polio-why-many-viruses-attacking-uk/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Executive and Healthcare Industry Advisor

[email protected]

Jack Young, Director

[email protected]

Oliver White, Director

[email protected]

Clinical research development has long been targeted as an area of opportunity for pharmaceutical companies and investigator sites to find more efficient methods of adoption to drive success in commercializing a product. Friend of Vynamic, Amy Nordo joins us on this episode as we dive into the topic of Clinical Trials and how innovation is making its way into this critical function between a pharmaceutical company and the provider settings.

Resources

Mindy discussed an article published by Kaiser Health News entitled “Death By 1,000 Clicks: Where Electronic Records Went Wrong.” The article provides an evaluation on the growth of the EHR industry as part of the Digital Revolution.

https://khn.org/news/death-by-a-thousand-clicks/

Ryan discussed the news coming from the Cleveland Clinic of the first baby in North America delivered by a mother who received a uterus transplant from a deceased donor.

health.clevelandclinic.org/for-the-first-time-in-north-america-woman-gives-birth-after-uterus-transplant-from-deceased

Experts have been ringing the alarm about the impending healthcare delivery professional workforce shortage for over a decade. Mindy & Ryan are joined by Vynamic’s Marisa Deline to explore the broad implications of this shortage and discuss ways healthcare leaders across sectors can think about addressing – or simply learning to live with – this foundational issue. The conversation begins with a detailed overview of the widespread nature of the shortage: from physicians to medical assistants there simply are not enough healthcare workers to meet demand and future projections only anticipate the trend worsening over time (01:54). The COVID-19 pandemic, which contributed to healthcare professional burnout, only served to hasten the trend (0:2:36); as has the ‘Great Resignation,’ where many in direct care delivery positions have left for more lucrative, flexible options in tech, healthcare startups, and other roles where their clinical skills are highly valued (05:11). This shortage has obvious implications for quality of delivery across delivery settings, but also snowballs into other healthcare sectors as well; insurers must focus more keenly on network adequacy and life science organizations must think about different models to provide therapeutic education to their provider partners (11:41). Despite these challenges, there are opportunities for the broader healthcare community to address these issues head-on, and we can take some solace in the knowledge that this is a global issue (16:13). We must collectively ‘ruthlessly prioritize’ to ensure that we are focused on opportunities that will have a real impact on the issue, such as subsidizing clinical training, increasing the number of clinical training opportunities, elevating non-physician/nurse professionals to provide more services, and ensuring that future healthcare delivery professionals feel like they are entering a field that will not just burn them out, but will provide them with a rich and fulfilling career (18:43).

Podcast Tags: healthcare, healthcare news, workforce crisis, public health, providers, physicians, nurses, Life Sciences

Source Links:

· https://www.beckershospitalreview.com/workforce/11-of-us-hospitals-critically-understaffed-21-anticipate-shortages-numbers-by-state.html

· https://www.advisory.com/Topics/Strategy-Planning-and-Growth/2021/12/Hard-truths-on-the-current-and-future-state-of-the-nursing-workforce

· https://www.fiercehealthcare.com/hospitals/lawmakers-aha-urge-white-house-to-investigate-nurse-staffing-agencies-price-hikes

· https://morningconsult.com/2021/10/04/health-care-workers-series-part-2-workforce/

· https://www.mercer.us/content/dam/mercer/assets/content-images/north-america/united-states/us-healthcare-news/us-2021-healthcare-labor-market-whitepaper.pdf

· https://www.theatlantic.com/health/archive/2021/11/the-mass-exodus-of-americas-health-care-workers/620713/?utm_source=STAT+Newsletters&utm_campaign=49ab812eb4-MR_COPY_01&utm_medium=email&utm_term=0_8cab1d7961-49ab812eb4-151759045

· https://www2.deloitte.com/us/en/insights/industry/health-care/health-care-workforce-trends.html

· https://www.healthcaredive.com/news/healthcare-trends-of-2022/618018/

· https://hbr.org/2022/01/11-trends-that-will-shape-work-in-2022-and-beyond

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

[email protected]

Ryan Hummel, Executive and Head of Provider Sector

[email protected]

Marisa Deline, Manager

[email protected]