Trendy Words

Strategy.

A word that's so abused in business in marketing its easier to find examples of it being used to describe things that are distinctly not strategic than it is to find accurate information.

What exactly is a strategy, and how it is different from a plan, a vision, or tactics?

Our guest, Sophie Blackmore, drawing on her years of experience from her strategic marketing consultancy, Happy Marketer, gives a clear explanation about what strategy is, how it's supposed to help business owners, and tips for what you could be doing right now to make your sales and marketing more strategic.

Sophie on LinkedIn: https://www.linkedin.com/in/sophieblackmore/
Happy Marketer website: https://happymarketer.co.uk

For our second episode, we are taking on "community." An idea that often gets confused and used interchangeably with words like "audience," "market," and "subscribers."

Gus Bhandal, marketer and LinkedIn guru talks about his story about building and being part of a community, and what lessons you can take to create community that benefits you as both a person a business

Gus can be found on LinkedIn and via her website.

For our first episode, we are taking on "innovate." A word so overused and abused that it's been used to describe a cheese sandwich.

Our guest is copywriter Sarah Catherine Jones, who breaks down how and why innovate is such a poor word to describe what many businesses do, and how to figure out what to write or say instead.

Sarah can be found on LinkedIn and via her website.