If you can use Uber to satisfy your transport NEEDS, then the few times you actually want your own vehicle, you can choose the brands you WANT.

#sharingeconomy #brandloyalty #brandvalue #wants #needs

In case you haven’t been paying attention, podcasts are becoming a big deal. That’s why Spotify is buying a top podcast content producer (Gimlet) and top podcast creation and distribution platform (Anchor)

#podcasts #audio #contentcreation Spotify Anchor Gimlet Media

Google+ is about to be shut down. If, instead of going it alone, Google acquired an existing social network, it may have been a much different story. If you don’t have the money to acquire, look for strategic partnerships & alliances.

#strategicpartners #partnerships #alliances

In Episode 90 I share some thoughts, ideas, tips and tricks for marketing your hotel spa.

The most critical understanding is that you need to be where your potential customer's attention is.

That means where their eyeballs AND ear holes are focussed.

Often we think about giving more to our loyal customer, when in fact, they have all they need. Offer something to his or her spouse instead, and you might unlock some real long term loyalty.

#loyaltyprogram #customerloyalty #rewardsandrecognition #rewards

Anytime you make changes to the way you offer and deliver your product or service, make sure you communicate those changes clearly to your customers. Seems obvious, but often isn’t.

#businessmodel #innovate #communication #customercommunication

We’re kinda programmed from very early on to be accountable - to parents, teachers, bosses, etc. So when we move beyond being accountable, many falter.

#accountability #motivations #personaldevelopment

An increasing amount of restaurant orders today are for delivery, not dine-in. So why pay high rent for prime real estate? Why not share a commercial kitchen? Enter...CloudKitchens

#sharingeconomy #restauranttrends #businessmodel #consumerbehaviour

Vaping Vitamins seem to be becoming a trend. But beware. Claims of scientific data to back it up are still in dispute.

#spabusiness #vaping #verify #spafads #spatrends 

Market research is often something farmed off to a third party agency. It shouldn’t be. Direct feedback from your customers to you is GOLD! You don’t want someone in between that.

#marketresearch #feedback #customerexperience #customerinterface