This week, in Episode #84, the second of our series on Spa Business Models, we discuss enlisting a Spa Management Company to help run your hotel spa.

It can be a good option.

However, it's not always the right one for all scenarios.

When it comes to your Loyalty or Rewards program, it is not a case of one size fits all.

Customer Retention, Increased Spend, etc.

Your program may need to be tweaked based on the goals you’re trying to achieve.

#rewards #loyaltyrewards #loyaltyprograms

Needs are almost always more compelling than Wants. Almost. But especially at this time of the year, Wants May just be a better play.

#marketing #wants #needs #leverage

Payless, the discount show retailer, made a fancy pop up store, called it Paylessi (yes, seriously!), marked up the shoes by 1800%...and they still sold! How? Because Value is a Perception.

#marketing #value #perception #Paylessi

Re-imagining the way we design & build our living spaces for a shared living world makes sense. So AirBnB decided to do it!

#sharingeconomy #future #living #design

A recent partnership between Accor and NextDoor is just a smart move. NextDoor’s Co-working space business relies on maximising under-utilised spaces. Hotels have a lot of that.

#hotels #coworking #partnerships #accorhotels

Sometimes, especially if you’re a content creator working on the go, accessing a desktop version of a site is a big help. Here’s how to do it...

#contentcreation #mobile #hacks #content

Everything I’m hearing from Spas in markets where On-Demand Massage companies are operating says they’re winning the battle for therapists. So maybe we need to find a way to work WITH them?

#marketing #spa #ondemand #gigeconomy

Especially when it comes to commodity products, why spend big money on build a Brand Name when maybe all you need is a Brand Purpose?

#branding #marketing #commoditymarkets

In Episode 83 we discuss the option of Self Managing your hotel spa.

It's often the default option, but not always the right one.

This is the first of a short series of episodes looking at some of the different business models available.