A critical consideration in any discussion about growing a brand is that of brand integrity.

Often times hotel brands have been all too willing to compromise, within reason.

But as we are seeing now with the Sheraton brand, it looks like enough is enough.

In Episode 60 I share my frustrations - but with the best of intentions.

As I travel around I'm regularly confronted with annoying little customer service failures.

Some more annoying than others.

Here's my Top 5 in the hope that you can learn from them.

Today, in Episode 59, I sit down with Beata Aleksandrowicz, Founder of Pure Massage.

Come and hear what influence the Kalahari Bushmen of Africa had on Beata and see what happens when I suggest that robots will one day replace massage therapists.

In Episode 58 I sit down with Steve Spiro of Global Halotherapy Solutions to find about more about the wonders of salt.

Steve gives us some of the history and benefits of Halotherapy and shares some interesting stories about his life's journey.

In Episode 57 I sit down with Daniel Levin, author of The Mosaic.

Danny shares the story of how The Mosaic came to be and how we are all connected.

I even read a section of the book on air to help give you a feel for the little fable that is The Mosaic.

Stories are the way we communicate.

The big question is, What's Your Story?

Many don't know.

In Episode 56 I share 5 Simple Storylines for Every Spa Business.

That should be enough to get you started.

In Episode 55 we look at the relationship between Governments and Spas.

In many cases, it's a complex relationship.

As with most nascent industries, it takes time for government regulations to catch up.

But as this industry matures, this needs to change.

In Episode 54 we take a look at In-Room Marketing.

Hotels have had a long love affair with In-Room Marketing.

Hotel guests, not so much.

Many General Manager's think digital is the answer.

They may be partially right.

But there's much more to do.

In our first episode of our 2nd year we discuss a big development in the world of wellness - Wellness Real Estate.

Yes, it's a thing.

And it's growing fast.

Estimates expect the segment to be valued at USD $180 billion by 2022.

In Episode 52 I interview myself - with the help of my friends over at Spa Business School.

They wanted to know more about what makes Trent Munday tick.

To use their words, they “wanted to find out more about the man compelled to ask “Why?”