In Episode 42, now that the dust has settled a bit on one of the biggest scandals to ever hit the spa industry, I thought it would be a good time to reflect on the lessons we can all learn from the Massage Envy Scandal.

In Episode 41 I get a bit personal, sharing with my own personal stories and experiences with mentors in my life.

I believe we need different mentors for different phases of our life.

Some are sought out, but many come along just at the right times.

In Episode 40 we wrap up State of the Nation of Hotel Spas with a look at some possible alternatives for the spa of tomorrow.

If the whole idea of a spa didn't exist at all and there was empty space in the hotel...

would we put in a spa as we know it today?

In Episode 39 I take a look at the State of the Nation of Hotel Spas.

In my mind, we're at a crossroads.

Many elements of the hotel spa business are broken or at least not optimal.

For those that can evolve, the opportunities are endless.

In Episode 38 I ask the question - Is Wellness a Movement or Industry?

Does it really even matter?

To those that choose to embrace the concept, no.

But to those looking to build a business, I think the answer is yes.

In Episode 37 I share with you the real motivation behind this show.

In fact, the motivation behind all my content.

It's all about encouraging everyone in the spa industry to ask questions.

Not to simply accept the status quo.

You have permission.

In Episode 36 we take a bit of a glimpse into the future.

Robots are disrupting human labour.

But spas are high touch.

A robot can't replace a spa therapist - could it?

Could The Robot Spa become a reality?

In Episode 35 I explore the difference between Features and Benefits.

Which is will win the sales race?

(Hint: It's not even close)

What are we selling in spas?

What are our customers really buying?

Why does it matter?

In Episode 34 I share my thoughts on Spa Trends vs Spa Fads.

Spa Trends are great.

Spa Fads can be risky.

You need to distinguish between trends and fads and act accordingly.

TIP: Look for cross-industry trends for the real opportunities.

In Episode 33 I take a look at Yield Management.

Is it a concept that can work in hotel spas?

It works for airlines and hotels, so why not?

It's all about supply and demand.

The key is the stickiness of demand.

Are spas sticky enough?