Trent365

When consider a job or career change, people often very definite ideas on the Industry they want to join.

I want to work in the Hotel Industry. 

I'd like a career in the Spa Industry.

Yet, when you quiz them on what job they want to have within that industry, they're not so clear.

That's a risky approach to take.

If you're not loving the specific job that you're doing, day in, day out, it will be really difficult to enjoy being in your chosen industry.

Focus on the Job first, then look at what types of industries have a job like that.

#jobsearch #careerchange #jobrole

Vitalik Buterin, Founder of Ethereum, was recently asked on his response to those who suggest Blockchain and Cryptocurrencies are just a fad.

He reminded us that the same was once said about the Internet itself.

And whilst there were many fads built on, in and around the Internet, the platform itself clearly did become the future.

The same is likely to prove true with these latest developments.

There will be scams and fads, like many of the ICO's (Initial Coin Offerings), but that doesn't mean that the Blockchain itself or even Cryptocurrencies specifically, will not become the future.

Look to the underlying value and potential of these technologies and platforms before you dismiss them.

#blockchain #cryptocurrencies #futureoftechnology

@naval recently suggested 'You'll do better work if you're bored rather than busy'.

I'm not sure I completely agree with that.

Sure, I understand the logic. Which is, if you're busy then there can be a tendency to rush through things and thus not create your best work.

But we also need to factor in Individuality and Losing your edge.

If we stay bored for too long, we can lose our sharpness, our edge.

Also, some people simply work better in the chaos. Thinking and acting on their feet just allows them to produce their best work.

It's important to understand the environment in which you do your own best work.

#bestwork #boredom #workingenvironment

They say that money can't buy happiness...

but it can!

If having a fancy handbag or a driving a luxury car makes you feel happy and you've got the money, then yes, your money absolutely can buy you happiness.

Of course, there are other elements and levels to our happiness.

And we can argue on the moral virtues of using that money for something else.

But for you as an individual, IF those things make you happy and IF you have the money...then go ahead and buy yourself some happiness.

It's ok.

#happiness #wealth #money

'Cancel Culture' is a term most people associate with social media.

But to me, it could also apply to much of the Tourism Industry today.

In an effort to try to encourage people to travel again, many airlines, hotels and related tourism businesses are extending very very flexible cancellation policies.

And that's great for us travellers. But...it won't be sustainable for many of these businesses.

It will end.

And when it does...that's your chance...to keep those same terms and conditions.

As customers, we've gotten used to it. We love it. So when most businesses go back to their old policies of stricter cancellation terms, we will seek out those that don't.

So, start looking at ways you can adapt your systems and processes now to maintain that flexibility.

Maybe it means hiring more casual or part-time staff so you can handle peaks and troughs caused by last minute cancellation.

Or maybe implement a Waitlist Policy and really drive it. Offer people a 20% discount if they go on your Waitlist.

Look at every aspect of your business and see what can be adapted.

Anything you can do to maintain these flexible cancellation terms, will definitely help you build a loyal customer base...and that means a sustainable business.

#businessideas #postcovidworld #cancelculture

Simon Sinek talks about the importance of finding your Why.

Start with Why.

Why do you do what you do? What is your passion?

But for many of us, we just don't know what our Why is.

So, if you're having trouble finding your Why...start with Why Not.

Why not try this?

Why not give that a go?

Why not head in that direction?

You may not immediately find your Why, but you will at least eliminate some of the unknowns.

Good luck! Enjoy the path!

#whynot #startwithwhy #why

Usually when we're hiring somebody, we're looking for someone with specific knowledge and experience.

Someone who knows the answers.

The problem with that is, if you think you know the answer already, you tend to stop looking.

There may well be different and possibly even better answers out there.

Maybe it's not the actual knowing that really matters.

After all, with so much information open and available to all of us these days, anyone who really wants to know the answer, can probably find it.

As Seth Godin suggests, maybe what really matters, is that you WANT to know.

#knowledge #findtherightpeople #answers

I'm not talking about Uncle Albert's E = mc2.

I'm talking about the 'relativity calculation' that your customers make before they decide to buy...especially if it's a non-essential product.

They relate the price of your thing to something else they could use the money for.

$2,000 for an upgrade to Business Class Vs 2 nights in the Suite at that fancy hotel.

$20 for a steak and 1 beer, Vs $16 for a Burger and 2 beers.

You need to be thinking of this when you're deciding on your Pricing and your Marketing.

You must convey the value and benefits of your product or service...because you can be sure your customers are making these 'relativity calculations' all the time.

#marketing #pricingstrategy #consumerbehaviour

One of the great losses now that the world has moved to Work From Home is those Watercooler Conversations.

The serendipitous, informal chats you strike up when you're filling your water bottle, making a coffee or having a cigarette break.

But maybe we've over-romanticised those chats?

Don't get me wrong, there's definite value there.

But the serendipity of these chats has always been unevenly distributed.

If you don't smoke, you miss out on the chat when everyone goes for smoko.

If you don't drink coffee, you're not there when others are making their cup of Joe.

So, as you return to the office, think about how you can facilitate some more inclusive and structured serendipity.

Try to even up the distribution of serendipity in your workplace.

#serendipity #watercooler #workfromhome

It's true that many brands, businesses and individuals have been left financially devastated as a result of the COVID-19 Crisis.

But, at the Luxury end of the market, things are pretty good.

Many luxury brands have experienced record sales during this period.

So that says to me that now could be a good time to level up or 'Luxury Up' your brand.

If you have a brand that is upscale or premium but not quite at that Luxury level, now is a really good time to try to move up to that next level.

The demand is there. The market is there. 

Maybe you need to change your packaging or your store layout or your website a little bit. 

But these changes don't need to cost a fortune.

And just think what that extra 20% 30% or 40% added to the ticket price of your new Luxury products will add to your bottom line!

#luxurybrands #luxuryretail #levelup