In Episode #12 - Spa Market Share - I consider a possible new metric for tracking spa performance.

Is there anyone out there asking about Spa Market Share?

How can you calculate it?

Would it be useful?

What are the limitations?

In Episode #11 - Lessons from a Spa Manager Meeting - we start our series of real life, practical examples, lessons learned, etc.

See what happens when I challenged them to answer - WHY? - HOW? - WHAT?

In Episode #10 - The Future of Hotel Spas - We'll take a look what the Tomorrow Spa might look like.

What if we completely reimagined the hotel spa?

What would it have?

What would be missing from today's spas?

We must evolve and adapt to stay relevant.

In Episode #9 I share a real life recruiting experience that I went through recently and what I learned about Millennials.

The ways I was taught to recruit don't really resonate with this generation of the workforce.

My 5 tips for recruiting ...

In Episode #8 - Demystifying the Hotel Spa - I'll share some ideas on what options a hotel manager has when it comes to his spa.

Self Managed, Spa Management Company, Spa Consultant, Product House, etc.

I also give my Pros and Cons on each.

In Episode #7 The Conundrum of Skincare Companies we discuss the dilemma of innovation is the spa business.

Can't we just copy F&B?

Or use the product house as our de-facto innovation partner?

It can work great.

But you've gotta understand the game.

In Episode #6 I share some thoughts on one of the biggest questions I get asked from hotel developers - When do we appoint the Spa Operator?

If you leave it too late, it can get messy.

And if you do it early, you might even save some money.

In Episode #5 I introduce you to a totally new perspective on spas.

That idea is that of Spas as Lifestyle Brands of the Future.

The biggest brands of tomorrow will be lifestyle brands.

Seems obvious to me that spas should be part of them!

In Episode #4 Evolution of Hotel Spas we'll explore how we got here.

In just 20+ years spas have become a required facility in hotels.

We'll see how Hotel Spas have followed the same path as swimming pools & fitness centres in hotels.

What of the future?

In Episode #3 The Evolution of Destination Spas we will explore how the Destination Spas of today have evolved from yesterday's Fat Farms.

We'll also see how now could be 3rd time lucky for this segment of the spa industry - but beware Wellness Living.