You need more proof of concept. You also need more proof it doesn’t work. You need to produce more content. More, more often than not, is the answer in today’s noisy world. #proofofconcept #contentstrategy #proof #work #effort #more

If your brand entered another vertical, another industry, how would that look? If you’re not really sure &/or if your customers can’t imagine it, maybe you just have a logo, not a brand. #branding #marketing #businessdevelopment #businessstrategy #perception

There’s a cool new fitness app called Mirror - and its a Mirror! With an LCD screen, & speakers built in, you can live stream fitness classes and join in. You can even do private tuition coz there’s a camera built in too. https://www.mirror.co/ #fitness #businessmodel #athome #subscriptionmodel #startup

Kudos to the UK Spa Association. They’ve just launched a help line for its members. Ask any question you like - marketing, HR, products, anything. Within 48 hrs they’ll get back to you with some answers. http://ow.ly/slBO30kZvrz #SpaAssociation #spaindustry #membershipmanagement #tradeassociations

GDPR has brought data privacy to the forefront. Need that Alexa, Amazon’s voice platform, recently mistakenly recorded a conversation in a household and sent it to another, is a timely warning on the Privacy of Voice.

Doing the wrong thing for the right reasons is still the wrong thing. Doesn’t matter how polite you are about it either. #integrity #humanbehavior #humannature #intent #thoughtfulness

Wanna see a great example of story telling on social media? Search ‘The Chef by James Patterson’ on Facebook. Follow the instructions & enjoy an interactive crime novel in the shape of a Facebook Messenger bot. Very cool!

We’ve already democratised and commoditised knowledge. Skills will be next. So relationships will become even more critical. #skills #futuretrends #relationships #businessrelationshipmanagement #peopleskills

Always consider customer improvements based on the totality, not the individual. If not, you might end up like this... #retail #customerexperience #innovation #marketing #guestexperience

Yes, your bottle is swarming with 300,000 germs