Just as you should eat your own dog food, so too should you walk my path. You need to understand how people navigate your business. #signage #wayfinding #business #navigation #customerexperience

The Art was arguably the most important part in the early days of advertising. But as we push for more and more analytics, is the Science taking over? #analytics #art #science #advertising #creative #marketing #branding

A new study has suggested that unless probiotics are personalised they may well be no good at all. Worse still, generic solutions may have negative side effects. #medical #bacteria #probiotics #science #health #wellness

Just because you’ve identified a gap in the market, doesn’t necessarily mean there’s a market in your gap. #marketing #gapanalysis #gap #innovation #demand #market #opportunity

AB Selling is the idea that you sell your hotel rooms based in very specific attributes that are often unique to many rooms. Would it work in your business? #pricingstrategy #pricingoptimization #business #marketing #creativity #attributes #attributionmodeling

Solutionism is the idea that technology is the answer to every problem. Of course, it’s not. In some ways each industry has its own version of Solutionism too, based on its own biases. #problemsolving #solutionism #creativeproblemsolving #innovation #bias

Anywhere you have people forced to wait around for something, you have an opportunity to introduce your Pop Up Spa concept. #innovation #popup #spa #branding #businessdevelopment #marketing #creative

As we continue the push towards Wellness, more and more owners and investors are getting worried about the extra cost of delivering it to our guests. We need to start measuring the Return on Wellness. Here’s a few thoughts...

In a hotel journey there are so many touch points where we have the opportunity to help guests with their personal health and wellness requirements. What are you doing to help? #hotelmanagement #hotelspa #wellness #spa #health Derek Barton Zoe Wall Lynsey Woolliscroft Lisa Starr Samantha Foster

If your office was on fire