Is ‘Mental Wellness’ the right term to use? Or, is there a stigma attached? Should we create a brand for Mental Wellness that comes to define the category. Like Xerox, or Hoover before.

Tis the season! Not Xmas. It’s the Spa Trends Season. You’ll start seeing ‘Top 20 Spa Trends for 2018’. Each will be different. Many will be Fads, not Trends. And that could be dangerous.

Tis the season! Not Xmas. It’s the Spa Trends Season. You’ll start seeing ‘Top 20 Spa Trends for 2018’. Each will be different. Many will be Fads, not Trends. And that could be dangerous.

If Brands want to get the benefits from brand awareness in good times, they’ve gotta take the hits when the brand fails. We buy the value the Brand represents. If it fails, the Brand must cop it.

If Brands want to get the benefits from brand awareness in good times, they’ve gotta take the hits when the brand fails. We buy the value the Brand represents. If it fails, the Brand must cop it.

The CEO of Massage Envy has issued a formal response to allegations of sexual assault at franchise locations. I’ll unpack that letter a bit and discuss where I think it worked and where it didn’t.

The CEO of Massage Envy has issued a formal response to allegations of sexual assault at franchise locations. I’ll unpack that letter a bit and discuss where I think it worked and where it didn’t.

Over 180 individuals have filed Sexual Assault charges against Massage Envy locations. It’s a big wake up call for the Spa Industry. We can’t just go along with our collective heads in the sand.

Over 180 individuals have filed Sexual Assault charges against Massage Envy locations. It’s a big wake up call for the Spa Industry. We can’t just go along with our collective heads in the sand.