Starbucks has famously declared itself to be the Third Place - the place you go between Home and Work.
It's not just a place for a coffee and a pastry. It's a place to hang out.
I believe that the Hotel Spa of Tomorrow could leverage this concept to rediscover its relevance.
The Hotel Spa - The Third Place - the place you go between your Room and the Outside World.
In this week's episode, I'll explain why.
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