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Trent365
Trent365 episodes
- Marriott BonVoy Branding Confusion #480
Did you hear that ‘Marriott’ is re-branding itself to ‘Marriott BonVoy’?
No?
Me either.
But take a look at their website (any of them) and you’d be forgiven for thinking that.
3 min - Brand Spa Vs Brand Wellness - Martin Lindstrom - Part VI #479
How can Spa maintain relevant in a world full of wellness? Is it Digital Detox? Is it Mental Wellness? I chat with brand guru Martin Lindstrom to get his thoughts.
#branding #wellness #hotelspa #tomorrowspa
5 min - Gamification & Collaboration in Branding - Martin Lindstrom - Part V #478
Gamification can be a powerful tool in building your brand - not just for gamers but for everyone. And unless you have serious skills in that space...collaborate!
#branding #rebranding #brandrefresh #gamification #collaboration
4 min - Risks of Wellness Branding - Martin Lindstrom - Part IV #477
Wellness is all the rage. That’s undeniable. Weight Watchers have declared they want to be a ‘digital wellness brand’. Martin and I discuss if that was a smart move or not.
#wellness #branding #rebranding #brandrecognition #brandrefresh
4 min - Brand or Trust Mark? Martin Lindstrom - Part III #476
What’s the difference between a Brand and a Trust Mark? What is a Brand without Trust? Brand Guru Martin Lindstrom has the answers.
#brands #trust #logo #branding #trustmark
3 min - BREAKING NEWS: Haymaker and One Spa World Deal Done #475
One Spa World (OSW) have completed their business combination transaction with Nasdaq listed Haymaker Acquisition Corp. With a final transaction value of just over $850 million, the deal sees OSW effectively become a public company.
#business #spa #mergersandacquisitions #publiccompanies #wellness
3 min - Hotel Spas and Wellness - Where Do We Belong? #96 #ITSB
Spa is NOT Wellness. And Wellness is NOT Spa.
There. I said it.
Of course, they can co-exist quite nicely.
But they don't have to. Here's why...
SPONSOR
We are thrilled to announce a new sponsor for the show...
Kapwing - a modern editor for images, GIFs and videos.
- Kapwing is designed for creative professionals and casual creators- Their goal is to build a video and image editor that's simple, fast, modern, and super accessible- It's free to use!I personally use Kapwing to add live subtitles to my videos on Trent365! - and I love it.Go check 'em out. You won't be disappointed.21 min - Celebrity Influencers- Martin Lindstrom- Part II #474
Analyts are around if Weight Watchers try to leverage too much on Oprah Winfrey’s brand, it may not be sustainable. Brand Guru Martin Lindstrom disagrees. Today in Part II of my chat with Martin, we explore...
#branding #rebranding #influencers #celebrity #brandloyalty #transition
4 min - Branding with Martin Lindstrom - Part I #473
In Part I of my chat with brand guru Martin Lindstrom, we take a look at what went wrong with the Weight Watchers rebranding. HINT: Weight Watchers is like a Religion.
#branding #rebranding #brandrefresh #brandrecognition #brandequity
5 min - Human Nature Sometimes Demands Change #472
Maybe it’s because we don’t want to put in the effort required this time. Or maybe it’s because we don’t want that same outcome today. Regardless, sometimes we just need a change.
#change #variety #consistency #humannature
4 min
About Trent365
From the publisher's feed
Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.