Trent365

Hearing is passive, involuntary. Listening is active and intentional, intended to really understand. In our noisy social world, it’s often hard to know which your customers are doing. 

#hearing #listening #intention #marketing #messaging

We basically either trust a System or an Individual. It’s important to understand what or who your customers are putting their trust in.

#trust #customerintelligence #guestservice #consumertrust

Mia Kyricos is getting together industry experts to brainstorm how they can better implement wellbeing in all areas of Hyatt Hotels Corporation. Meetings is the first focus area, with the help of Renee Moorefield and others. Interesting stuff to come, no doubt. 

#wellness #wellbeing #hotels #wellnessprogram

This week I had the opportunity to sit down with one of the world's leading branding experts, and author of 7 New York Time's Best Sellers - Martin Lindstrom. 

The Lindstrom Company today is the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. 

Martin shares his thoughts on what has gone wrong with the Weight Watcher's re-branding failure and gives some ideas on how they can turn it around. 

What's the difference between a Brand and a Trust Mark?

What can hotel spas learn from religions in terms of branding?

These questions and many more will be answered in this episode.

You don't want to miss it!

To learn more about Martin Lindstrom - https://www.martinlindstrom.com/

SPONSOR

We are thrilled to announce a new sponsor for the show...

Kapwing - a modern editor for images, GIFs and videos. 

Is it possible to trust the product, if you don’t trust the person behind it? Maybe, but it’s often really hard to overcome that type of emotional bias.

#trust #brands #integritymatters #biases

What would airline food look like - and taste like - if the airlines truly took a customer-first approach? Pretty different I reckon.

#airlines #customercentric #reimagine #customerfirst #customerfocused

Often times we tend to make things more complicated than they need to be. We try to get too fancy. When the simple option is not only easier but more effective.

 #options #overthinking #complicated #keepitsimple

The rules of an authentic Onsen require total nudity. Some cultures aren’t comfortable with that. Should a hotel’s Onsen rules be modified to make it more accessible?

 #hotels #onsen #wellness #spa #authenticity #accessibility

They represent a great retail opportunity for spas. But they’re not always good for the environment. 

 #mask #facials #retail #spas #environmentalsustainability

Most think of Day Care as something for young kids. But here in Japan