Trent365

Conscious Consumerism is a thing. And it’s real. Offering consumers packaging-free products is smart. And what LUSH | UK & Europe is doing opens the door for luxury skincare brands too.

#consciousconsumerism #retail #skincare #cosmetics #packaging

Today I announce the 5 (or more?) lucky

Invariably you’ll give credit to the last person who recommended something to you. If you own the Last Mile of Recommendation, you own the trust of the consumer.

#consumertrust #recommendations #attribution

Nursing is the most trusted profession in USA. I wonder where Spa ranks on that list? Would your customers trust you enough to follow you in to a Blue Ocean?

#blueoceanstrategy  #customerexperience #trust #spa

Intellectual Property in a services business like spas can be a tricky thing to define. But when a contract partner asks to see all your SOPs, you’d better be clear on when a SOP becomes IP.

#contractnegotiation #contracts #businesspartners #intellectualproperty

MasterCard has just announced that they will no longer allow subscription products & services to automatically charge a customer’s card. They will need unique approval each time. 

 #subscription #businessmodels #paymentsolutions

Many look to the Consumer Electronics Show for a glimpse at the future. This year Mental Wellness solutions abounded. Hmmm?

The Kraft Heinz Company is giving away free food at a Pop Up in Washington DC for government workers impacted by the shutdown. 

1. It’s a good thing to do.

2. They’re doing it in a way that will build brand equity.

Here’s how...

#branding #kraft #corporatesocialresponsibility

In Episode #87, I bring you the fifth and final instalment of our series on Spa Business Models.

This week, the seemingly simplest of all options - Rent The Space.

But what else do you need to be aware of?

Tune in to find out.

ATTN: LinkedIn.... I do NOT speak German, French, Italian, Chinese, Korea, Swedish...So please stop