Trent365

We've all had the experience where we're listening to someone telling us how something is and we think..

'Hang on. That's not how I see it!'

We all experience life through a different lens, with different realities.

Yet oftentimes we tend to apply that lens as a blanket across the entire situation, as if to say, emphatically...

'This is how it is!'

It's almost as if we don't even consider for one second that there could possibly be an alternate reality for someone else.

The reality is, that is how it is...for YOU.

It may not be how it is for ME.

 #realitycheck #perspective #empathy

You should put just as much thought and effort into how your business looks when it's closed, as when it's open.

We've all walked past a shop window after they've closed and seen the outdoor furniture and signs all stacked at the front of the shop, just inside the door.

Of course, that makes sense operationally, but it's not a great impression for the person looking in your window after hours.

Potential customers may still making buying decisions, even though your business might be closed.

If the look in and see a less than inviting shop, closed or not, they may well decide not to bother coming back again tomorrow, when you're open.

#shopfront #afterhours #firstimpressions

The global recovery from the COVID-19 crisis will be unevenly distributed.

Just as each country went into this crisis at different times, stages and levels of intensity, so it will be as we come out.

And in THAT lies a massive opportunity.

You can look and see and learn from what happens in those countries that come out of the crisis early.

Look at what products and services are in demand.

Then, see how you can leverage that knowledge to get first-mover advantage in your country, as your recovery begins.

If you're lucky enough to be in one of the countries leading the way out of the recovery...even better.

You can know export your knowledge and experience to those countries who aren't quite there yet.

This is a MASSIVE opportunity.

Indeed, it may well be where the next big companies emerge from.

Go For It!

#postcovid19business #businessopportunities #covid19recovery

Day 2 of our conversation about opportunities.

A great way to find new opportunities is through niche communities - a relatively small group of people united around a common theme or interest or activity.

A niche community can be built around just about anything.

Even better, a niche community can have multiple levels or layers to the niche.

eg: Young Mums becomes Young Single Mums in Rural Areas.

The more layers to the niche, the tighter that community probably is.

So here's how to find the opportunities...

1. Get involved in niche communities that are of interest to you.

2. Find out what their pain points are. (Just listen. They'll be talking about them)

3. Create or craft product or service solutions to address those pain points.

Now, you not only have a product or service that has a a definite market, but you also have a market which will support you, as you're part of their community.

NB: This is NOT about trolling communities to try to sell them stuff! It's about joining communities that fit your interests and then helping find solutions to shared problems.

#opportunities #communities #nichemarket

Wherever there is uneven distribution, there is an opportunity.

Chances are, in an unevenly distributed marketplace, there will a portion of that market that feels marginalised, underserved.

That is your opportunity. To even up the distribution.

And even though it might seem like a small opportunity, relative to the bigger market, it might just be big enough for you to eke out a business for you.

#marketopportunities #businessopportunity #businessstrategy

Most would say that the whole point of wishing for something is to dream a little.

To hope for something that is out of reach. Unattainable even.

But consider this slightly contrarian view.

The problem with that, according to Seth Godin, is that wishing consumes a lot of energy.

And if you're spending all that energy on something over wish you have no control, the end result is usually frustration at not getting what you wished for.

Far better, says Godin, to wish for something over which you do have some control. Something that you at least have some chance of impacting the result.

That way, the wishing can take on a motivational element whereby you maybe try that little bit harder to get there.

Thanks Seth.

#motivation #wishing #hopes

Lots of business are thinking about Scenario Planning these days.

Essentially what this is, is considering possible alternate futures so that you can put in place systems, plans, processes and strategies to best adapt, should one of these future scenarios play out.

This interesting article suggests that using novels or fictional stories in the process might actually be a big help to businesses. https://bit.ly/3q1Ce6N

The reason is that whenever we're considering our business, our industry, our colleagues, there will always be some in-built bias.

But if we're looking at it all through the lens of a made up story, it's much easier for us to have an open mind.

Woody Wade, as an expert in Scenario Planning, what do you think about this idea?

PS: That's Bill for the article!

#scenarioplanning #strategicplanning #thefuture

Controversial Tibetan Buddhist, Chogyam Trungpa, once said...

"It's easier to put on a pair of shoes than to wrap the earth in leather"

It's a quote that does, I feel, have a few different levels to it.

But to me, the simple essence of the statement is the same as the one I shared with you in Ep. 1138 of this show - The World Is As You Find It , which is quote from the movie Vice.

And the reason I think it's worth exploring is that we always seem to talking about changing the world. Making big impacts. 

It feels like we almost have an obligation to do so.

But maybe we don't have to.

Sometimes, maybe we're just better off putting on a pair of shoes instead of trying to wrap the world in leather.

#quotes #perspective #realitycheck

Anyone who has ever made a sales pitch, had a business meeting or had a job interview knows this feeling...

You put all the time and effort into planning for what you DO want to say, only to end up saying something you wish you hadn't.

And it's often those things we say that we shouldn't have said that end up costing us the deal, or the sale or the job.

It's not the things that we forgot to mention.

For example, if you're applying for a job with a vegan skin care company, you probably don't want to mention that you like to take your kids fishing and hunting in your spare time.

So, next time, think first about the things that you definitely do NOT want to say, then worry about what you do.

#interviewtips #thinkdifferently #chooseyourwords

Depending on your perspective, eSports is either a bunch of kids sitting around playing video games OR a legitimate sport.

But regardless of your perspective, you can't deny that this is a real business.

Most estimates value the eSports industry at around USD $1 billion today and expect that to almost double by the end of 2022.

Whether you call the participants in eSports 'athletes' or 'gamers', they have their own unique set of Wellness needs.

And here's the big opportunity...much of what and how we talk about Wellness is just not geared to these people.

So, if you can craft or create your Wellness products and services in such a way that they relate to and resonate with the eSports community, you have a very real opportunity to own that niche.

You could become THE eSports Wellness person/business/brand.

#esports #gaming #wellness