Trent365

A big part of the reason for the success of Clubhouse and the reason that so many other similar products and platforms, like Twitter Spaces, are emerging at this time is that we've been missing the serendipity that happens in a live voice conversation.

Sure, the human connection aspect is a big part of it too.

But I believe that over recent years with the rise of the short messaging platforms, we have lost much of the serendipity that we would otherwise have if we were using just talking to each other.

You never know exactly where a live voice conversation will end up or what twists and turns you will take to get there.

Yes, the COVID-19 pandemic has helped ensure these voice platforms get traction.

But it is the Serendipity of Conversation that will ensure they continue beyond that.

#serendipity #conversation #discovery

Mr. Beast is a YouTube sensation. Apparently the highest earner on the platform in 2020.

And now...he has a chain of Mr. Beast Burger restaurants.

Check out the story here - https://bit.ly/3rOltgS

And you could do something similar in your business.

If you have a Spa business, partner with a Spa Blogger to create a unique package of treatments, products & services based on her personal preferences. 

Then brand it with her name.

Then for 2 days create the 'Susie Spa Experience' at your spa.

If you have a restaurant, invite a Food influencer to create his ideal menu. And do the same.

You don't necessarily need to create new menu items. Just have them select their favourites from what you already have.

Whatever your product or service, there is probably an influencer out there who you could partner with to create their special branded Flash or Pop-Up experience.

#influencer #cobranding #partnerships

There are at least two different dimensions to that statement.

Firstly, who determines what is 'good'?

Is it you? The consumer? The experts?

It's a highly subjective term.

When we set out to find a 'good' answer, we already have a pre-conceived idea of what 'good' means. If you come to me with an answer that doesn't fit my ideas, then I may perceive it as a bad idea, when in fact, it is the right idea.

Secondly, maybe the idea that you presented may be wrong for this problem, but it could be perfect for another problem.

And if you want to take that a step further, if we have misdiagnosed the problem in the first place...it may well be the right answer after all.

What do you think?

Do you see any other dimensions with this quote?

PS: Thanks to Nick Day for sharing.

#goodideas #problemsolving #perspective

Most of us have already been slotted into a pigeon hole.

He's a Branding Guy.

She's a Hotel Gal.

He's a Spa Guy.

She's a Tech Gal.

But the great thing about social media platforms is that they give you the opportunity to reinvent yourself.

I'm definitely NOT suggesting that you pretend to be something that you're not.

But we all have multiple dimensions to who we are as a person.

These platforms, like Clubhouse, give us all the chance to dabble in another space, without throwing away all that we have established in our current or previous life.

Give it a try. Just be genuine.

#socialmediaplatform #reinventyourself #clubhouse

Don't waste your time, effort and money on trying to sell something to someone who you don't know is ready, willing and able to buy.

Common sense, right?

But oftentimes our messaging in our social media is filled with sales messages.

Just because you have highly segmented and targeted your audience doesn't mean that they are necessarily in the mood or mode to buy.

If you don't know that your prospect is warm to the idea of buying, focus on branding messages instead.

Sell to the Warm. Brand to the Rest.

#selling #branding #maketing

I've been saying for a long time now that I'm a big believer in Voice as the platform of the future.

There are a number of reasons that I believed this.

Voice is quick and easy, compared to writing or recording a video, for example.

Voice is friction-free.

Voice is passive. It allows you to listen while you're doing other things. You don't need to sit in front of the screen.

But after being pulled into the Clubhouse Vortex for the past 48 hours, I realised I was missing something.

The real magic of Voice, is the human connection that it gives you.

You can feel if someone is happy, sad, angry, bored, etc just from the sound of their voice.

That is the Power of Voice.

Combined that with the real-time, drop-in format adopted by Clubhouse and you have a super compelling platform.

#Voice #platforms #clubhouse

300 hours of video content is uploaded to YouTube every MINUTE!

995 photos are uploaded to Instagram every SECOND!

4,000 photos are uploaded on Facebook every SECOND!

And in 2020 there were 17,000 new podcasts created every WEEK!

Even little ol' me has now published 1,165 episodes of this show.

There is just a ridiculous amount of content out there.

Yet we are continually being told that if you want to be an Influencer and bring value to your audience, you need to create more content.

You do NOT!

You can bring just as much, if not more, value by curating content from other people that is relative to your audience.

(Be sure to give the right attribution to the creator though)

Become the Taste Maker rather than the Content Creator.

#contentcreator #curator #influencer

Finally! I am now on Clubhouse!

I've had my eye on this one for a while now and just itching to get invited in.

Thanks to Trevor, I got one!

Clubhouse describes itself as 'drop-in audio chat'.

And I guess that's about as good a way as any to describe it.

So...now that I'm in...what do you want to talk about?

If you're on Clubhouse, please do connect with me and let's get Club-in'...or House-in' or whatever they call it!

You can find me there @trentmunday

#clubhouse #audio #socialnetworks

We've all seen those job ads that offer a salary range, based on the candidate's skills and experience.

Invariably, the successful candidate finds themselves offered a salary which is not at the top of that range. 

The reason given of course is that they didn't have quite the skills & experience their new employer was looking for. So they end up with 10% less than the top salary that was on offer.

Are they now expected to work 10% less? No.

Were they the best candidate available? Presumably yes, otherwise they wouldn't have been offered the job.

So, you get the job. But you're not quite good enough. We're really settling. So we'll give you less and then, if you can prove your value, we'll consider an increase later.

Not super motivating. In fact, probably more demotivating than anything.

Instead, why not offer them the top of the salary range from Day 1? 

If they don't meet the agreed performance criteria within 6 months, then adjust their salary down.

Thoughts?

#salarynegotiation #newemployee #hiringprocess

Yesterday we discussed how, if we accept that Shame and Fear are the biggest motivators of consumer behaviour, then maybe the Wellness industry has been built on Fear.

I think that warrants a little deeper consideration.

Why?

Because we Wellness people tend to be a positive lot. We don't want to be seen as negative. And Fear is a negative emotion.

So, if our consumers are motivated by Fear, but we are looking at everything through rose-coloured glasses...are we missing the mark?

Are we missing the mark in terms of our messaging?

More importantly, are we missing the mark in terms of the products and services that we are creating for our consumers?

Your thoughts?

#wellness #consumerbehaviour #askingquestions