The world doesn’t really care about your losses. History has a tendency to only focus on the winners & forget the losers.

#winning #losing #perception #fear #perspective #history

So many brands and businesses put so much effort into getting user data, yet when push comes to shove, they rarely use it to provide value or to surprise and delight.

#datamining #data #customerinsight #userdata #customervalue

The guest database of the big hotel chains could unlock serious value as an ad platform.

#marketing #advertising #hotels #database #adplatform

At a recent event in LA, the company’s Chief Digital Officer said...

“Eighty per cent of guests are will to share their information to get a more personalised stay.”

Sound familiar?

Thanks PhysiqueIntelligence Roberto Fabris for sharing the article

#facebook #accorhotels #privacy #loyaltyprograms #personalization

LinkedIn has just sneaked in a new setting that stops your connections downloading your email address as part of their archive.

#linkedin #emailmarketing #emailsecurity #privacy #marketing

You need more proof of concept. You also need more proof it doesn’t work. You need to produce more content. More, more often than not, is the answer in today’s noisy world.

#proofofconcept #contentstrategy #proof #work #effort #more

If your brand entered another vertical, another industry, how would that look? If you’re not really sure &/or if your customers can’t imagine it, maybe you just have a logo, not a brand.

#branding #marketing #businessdevelopment #businessstrategy #perception

There’s a cool new fitness app called Mirror - and its a Mirror! With an LCD screen, & speakers built in, you can live stream fitness classes and join in. You can even do private tuition coz there’s a camera built in too.

https://www.mirror.co/

#fitness #businessmodel #athome #subscriptionmodel #startup

Kudos to the UK Spa Association. They’ve just launched a help line for its members. Ask any question you like - marketing, HR, products, anything. Within 48 hrs they’ll get back to you with some answers.

http://ow.ly/slBO30kZvrz

#SpaAssociation #spaindustry #membershipmanagement #tradeassociations

GDPR has brought data privacy to the forefront. Need that Alexa, Amazon’s voice platform, recently mistakenly recorded a conversation in a household and sent it to another, is a timely warning on the Privacy of Voice.