A fundamental lesson in marketing - understand the customer experience.

A message to hoteliers - luggage is a critical part of your guest’s experience. You’re not helping as much as you could.

#marketing #hotels #travel #guestexperience #guestjourney #painpoints

If you’re building a business around your personal brand, make sure you’re clear on your End Game. If not, you might find exiting the business nigh on impossible.

#business #personalbranding #branding #businessstrategy #exitstrategies

A visit to the BeerWall in Bruges provided a shining example of sensory Branding in action.

No. Seriously! I mean it! Check it out...

#branding #sensorybranding #senses #marketing #beer #lessons

Chatbots have been getting lots of attention recently. They’re not a bad option. But...Live Chat is even better. It’s the ultimate marketing edge - chatting with your customers!

#marketing #customerservice #customerengagement #customersatisfaction #service #livechat

Sure, some are addicted to cigarettes & alcohol. But for many, it’s more about the social crutch. The smartphone is the new social crutch. So will that mean less cigs & booze?

#humanbehavior #pyschology #addiction #smartphones #socialcrutch

Luggage Weight is a big issue for many travellers. So why don’t hotels provide an airline-calibrated weighing scale for guests to check their luggage before they leave? Especially at the 3 star & 4 star end of the market, that could be a USP.

#usp #marketing #travel #guestservice #guestexperience

If you’re lucky enough to have one word that clearly defines your brand, please PLLLEEEAAASSSEEE stay true to that!

#branding #core #essence #identity #usp

We often spend all our energy fixing the imperfections. Maybe it's time to realise they could actually be our USP?

#usp #pointofdifference #uniqueness #uniquesellingproposition #branding

Who’d have thought sitting down for a simple pizza

It’s easy to hide from your obligations in a group. But, it’s also possible that the responsibility you have to other group members can encourage greater responsibility.

#teamspirit #teamdynamics #management #humanresources #accountability #responsibility