AB Selling is the idea that you sell your hotel rooms based in very specific attributes that are often unique to many rooms. Would it work in your business?

#pricingstrategy #pricingoptimization #business #marketing #creativity #attributes #attributionmodeling

Solutionism is the idea that technology is the answer to every problem. Of course, it’s not. In some ways each industry has its own version of Solutionism too, based on its own biases.

#problemsolving #solutionism #creativeproblemsolving #innovation #bias

Anywhere you have people forced to wait around for something, you have an opportunity to introduce your Pop Up Spa concept.

#innovation #popup #spa #branding #businessdevelopment #marketing #creative

As we continue the push towards Wellness, more and more owners and investors are getting worried about the extra cost of delivering it to our guests. We need to start measuring the Return on Wellness. Here’s a few thoughts...

In a hotel journey there are so many touch points where we have the opportunity to help guests with their personal health and wellness requirements. What are you doing to help?

#hotelmanagement #hotelspa #wellness #spa #health

Derek Barton Zoe Wall Lynsey Woolliscroft Lisa Starr Samantha Foster

If your office was on fire

Never forget, that 5 star service is all about delivering the service that your guests / customers need. It doesn’t always have to mean a human touch. Sometimes, a machine can do it better.

#robots #customerservice #technology #future #machines #5star #service

Ever wondered why the 5th row of seats on the airplane is number 31? Or why the exit rows start at number 20, regardless of how many rows are in front of them?

#travel #airlines #operations #seatnumber #mystery #inflight #why #howcome

If you want to enable change, you need to first convince others of the futility of the current path. Once they see the bridge is burning, they will be desperate to get off the current path - even if the new path isn’t guaranteed.

#retail #changemanagement #changingenvironments #management #leadership #philosophy #innovation

Qantas are hoping to launch 20 hour non-stop flights in a few years. So they’re asking themselves how should these flight have different offerings to make them bearable.

#innovation #transportation #airlines #futurism #qantas #travel