Find synergies with other companies, products and businesses. Collaborations and Partnerships are the smart way to create something truly innovative.

We’re always told location matters and that the land is valuable. I’d argue it’s YOU who creates the value. So go make your own!

Tent cards, hang tags & guest compendiums are a thing of the past. But will going digital make this form of marketing any better?

Your SOPs can help ensure good service. But look at them for a kindness angle and they can create genuine caring.

Imagine a life where money was no issue. What would you do each day/week/year if you had no constraints? In that answer lies true contentment.

Gift Vouchers should be honoured, even well beyond their validity date. Why? Why not?

Telling your story across social media is one thing. But how can you tell your story to guests who are in your spa right now?

What we say and do is important, but the context in which we do it is sometimes even more important.

Hotel meeting rooms are usually empty - a lot. What if Netflix did pop up mini-cinemas in them?

Scaling a truly bespoke concept is difficult - especially if it’s dependant on the location. But if you can identify the true essence of what you do and find some elements of that elsewhere, then you can start to scale it.