Every guest arriving into this unique island paradise must sign a pledge at immigration to be a responsible tourist. Brilliant!

Nobody likes airline food. So let’s stop it. Why can’t we have a pill or a supplement to sustain our hunger for the flight? Astronauts survive ok, don’t they?

If you want consumers to change their behaviour, you need to give them an immediate benefit.

All of these terms have positive connotations and I think could be the foundation of some really strong wellness brands. Who’s going to build them?

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Why isn’t there a Harlem Globetrotters for every sport?

If you’re new product or service is too far ahead of the market, it won’t resonate. Effectively, you’re wrong.

An upside down 9 can look like a 6. It all depends on where you’re standing. The same is true for all aspects of your business. So take time to understand the perspective of your customers or clients. Because it matters!

You can dance like nobody’s watching, but you better be sure to act like everybody’s watching. Coz they are.

In lieu of any other informs to the contrary, a trophy, an award, or a stamp offers validation of quality.