The company is famous for providing medical insurance to all employees. But when they entered China the company realised this policy wasn’t quite right.

AirBnB has NOT launched a Spa Division. But don’t you think they could/should?

If you don’t control the platform, you must follow someone else’s rules. What can you do to insulate yourself from rule changes?

Sensors are being embedded into our daily lives, especially in products that help track health & wellness markets. Spas are the perfect place to guide consumers through the myriad of options available.

If you can understand the pain points of your customers and help them at least manage that pain, if not alleviate it, you’re on a winner!

*SPECIAL GIVE AWAY* To celebrate the 100th episode of the show, I’m giving away 1 HOUR of my time. Just send an email to [email protected] with the word WINNER in the subject line. If you’re one of the first THREE emails I receive...YOU WIN!

What’s the ‘Offical XYZ’ of your Industry? If it doesn’t exist, go and create it. Then claim it.

Be careful not to be too distracted by Almost Opportunities. By all means, fully explore them, but don’t allow yourself to lose focus on the bigger picture or the business of the day.

The unexpected always makes an impact. Think about what you can do in your business that would not be expected. If you can, you’re sure to make an impact.

The person / product / service / business that tells the best story wins! Today, more than ever, story telling cam truly be the variable of your success.