Many businesses obsess about how they can get more exposure for their business. But if the product or service isn’t the best it can be, Advertising and PR will only serve to accelerate your demise.

If you’re doing the right thing for the wrong reason, does it matter? Regardless of your motivation for doing the right thing, no matter how selfish or self-serving, in the end, the outcome is what counts.

Lots of countries now require biometric scanning before entry. For most, that includes fingerprints. But those fingerprint scanners don’t always work well. Here’s a little hack to get it right every time...

Massage Envy copped a lot of flack from all of us (including me) when the sex scandal broke late last year. They were shown to have a lack of Policies and Processes, especially around Safety and Security. But they’ve taken action...

Spa Managers talk a lot about the need for re-bookings. Doctors and Hospitals have got that process all sorted. What can we learn from them?

It’s easier today than ever before to start your own business. But it’s also harder than ever to stand out from the crowd. So it’s more important than ever to Know Your Niche.

Research by Dr. Marc Cohen & Dr. Vincenzo Romano Spica into the mfDNA (micro floral DNA) of water sources could create a massive new marketing opportunity. Not just for thermal waters but maybe all water.

Work hard, until you know enough to work smart - then do both! It’s not a case of either / or. People who say they’re all about working harder are just too lazy to work harder anymore.

Influencers hasn’t really changed - just their platforms. Hollywood, magazines and newspapers have been replaced by YouTube, Instagram & Snapchat.

A recent research report of 40,000 gym members showed that if you reach out and talk to your Customers, they’ll be better advocates for your business. No shit!