DNA analysis, once I limited supply, is quickly becoming accessible to the masses. With it comes a big opportunity for spas to be at the front end and back end of the value chain. Very Exciting!

The big Social Networks have been pushing video content hard in recent years. But it seems to be working against them. Attention and Engagement is the key to any content marketing strategy.

The big Social Networks have been pushing video content hard in recent years. But it seems to be working against them. Attention and Engagement is the key to any content marketing strategy.

Ariana Huffington’s new company - Thrive Global - has launched the Thrive App. The idea is to help YOU take back control of YOUR usage if YOUR smartphone. But guess what? You’ve always had control.

Forget about taking a long, hard look in the mirror. More important is to look out the window. Self Reflection is great, but will only result in incremental change. True innovation is out the window.

Think of your business not as a producer of products or a provider of services, but as a Producer of Outcomes. Ultimately, that’s what your customers are really buying.

Steiner Leisure have announced the formation of ONE SPA WORLD. A new company that combines our Spas On Sea, On Land & Online. 220+ Spas, 3,000 employees, 4 million Spa & Beauty services annually.

L’Oreal has just launched their own in-house digital content studio. We should all take note. To stay relevant in today’s world you need to be pumping out digital content regularly. And you CAN!

If you’re going to give - Give Graciously! It’s a pretty simple principle, but at the same time a really powerful one. To give with Terms & Conditions can have the opposite impact to what was intended

LinkedIn is supposed to be the Professional Social Network. So your profile should reflect that. Use your content and contributions to stand out - not emojis, symbols, catch phrases, initials, etc.