Content Marketing matters. Today there is no excuse for not creating your own content. It’s easy to do with tools like Facebook Live. No fancy scripts or storyboards. Just record what you do. LIVE.

A regular short-form podcast, just like Trent365!, is a great way to bring value and build a closer relationship with your customer base. With Anchor it’s as easy as talking on the phone. Just try.

Research suggests that laying under a weighted blanket that is 10% of your body weight, will help you sleep. It’s said to simulate being hugged and has been used in occupational therapy for years.

My New Year’s Resolution is to try to convince just a few key decision makers that the Spa of Tomorrow has only some of the Spa of Today. We need to try new elements, new combinations. Let’s try!

A new report released by research firm Technavio names the hotel brands leading the wellness tourism race. Some of the names might surprise you. Wellness is no longer just the domain of the Spa.

What can Spas learn from Jazz Bars? If Jazz Bars can create a space where talent comes to give and customers come to receive, why can’t Spas do the same? It’d be like a Therapist Jam Session.

I’m bullish on Voice as a future interface, mainly as it will save us time. But it can also enhance our experiences. Imagine reading a book aloud and your Home speaker providing a backing track.

Is this the end of the hotel Do Not Disturb sign? Disney hotels believes so. Why? Safety & Security. Now every guest room will be entered at least once per day. Do you want Privacy or Safety?

Every nationality is different, but so too is every person. At their core, people are the same. Treat them with a basic level of respect and decency and you will always find a way to work together.

Never forget that the customer always wants to feel they have the upper hand in any negotiation. It’s even more true when the biz fails to deliver on a promise. Be honest. Listen. Then play your hand.