If you have a consumer facing element to your business you MUST do this! Walk the Floor. See things through the eyes of a customer, not as someone who works there. Details matter - a lot. See them.

Alexa, Siri, Google Home. Whatever the device. Whatever the platform. Voice is Coming - and fast. Voice saves us time. Voice is also closest to the consumer. Time and Proximity = WIN! Start now.

Is the glass Half Full or Half Empty? Your answer supposedly tells if you’re a positive person or negative. To me, it is always Half Empty - & that’s positive. In the Empty Lies the Opportunity.

Language is intended to be personal. Though people may not always immediately react to it, language matters. Not just the volume or tone, but the words. I is always better than WE.

Spas have an opportunity to become the public face of all things Wellness. Not just for treatments. Workplace Wellness, Wellness Tourism even Wellnesss Real Estate. Spas could be the conduit for all.

While most spas are still struggling with in-Spa retail, the smart ones are finding ways to sell online. Perfect for private label but doesn’t have to stop there. It can be drive new customers too.

I discovered Yogi Idan Kirshner on Facebook. He’s on YouTube too. Check him out. Good lessons to learn on creating engaging content for social media. He makes yoga practical and non-intimidating. Fun.

The Future of Work. Robots couldn’t really ever replace Spa Therapists - or could they? What are we selling? What are our clients buying? Sensors, Wearables, etc. Technology is coming. We can’t hide.

Facebook scientists say absorbing content passively makes you feel worse. I say it also inhibits your ability to think for yourself. To absorb other’s content is to absorb their thoughts.

Why haven’t Wellness Resort brands been able to scale? Is it because the Founders are critical & people don’t scale? Is it because location is critical? Because unit economics don’t work? What else?