Did you hear that ‘Marriott’ is re-branding itself to ‘Marriott BonVoy’?

No?

Me either.

But take a look at their website (any of them) and you’d be forgiven for thinking that.

How can Spa maintain relevant in a world full of wellness? Is it Digital Detox? Is it Mental Wellness? I chat with brand guru Martin Lindstrom to get his thoughts.

#branding #wellness #hotelspa #tomorrowspa

Gamification can be a powerful tool in building your brand - not just for gamers but for everyone. And unless you have serious skills in that space...collaborate!

#branding #rebranding #brandrefresh #gamification #collaboration

Wellness is all the rage. That’s undeniable. Weight Watchers have declared they want to be a ‘digital wellness brand’. Martin and I discuss if that was a smart move or not.

#wellness #branding #rebranding #brandrecognition #brandrefresh

What’s the difference between a Brand and a Trust Mark? What is a Brand without Trust? Brand Guru Martin Lindstrom has the answers.

#brands #trust #logo #branding #trustmark

One Spa World (OSW) have completed their business combination transaction with Nasdaq listed Haymaker Acquisition Corp. With a final transaction value of just over $850 million, the deal sees OSW effectively become a public company.

#business #spa #mergersandacquisitions #publiccompanies #wellness

Analyts are around if Weight Watchers try to leverage too much on Oprah Winfrey’s brand, it may not be sustainable. Brand Guru Martin Lindstrom disagrees. Today in Part II of my chat with Martin, we explore...

#branding #rebranding #influencers #celebrity #brandloyalty #transition

In Part I of my chat with brand guru Martin Lindstrom, we take a look at what went wrong with the Weight Watchers rebranding. HINT: Weight Watchers is like a Religion.

#branding #rebranding #brandrefresh #brandrecognition #brandequity

Maybe it’s because we don’t want to put in the effort required this time. Or maybe it’s because we don’t want that same outcome today. Regardless, sometimes we just need a change.

#change #variety #consistency #humannature

Hearing is passive, involuntary. Listening is active and intentional, intended to really understand. In our noisy social world, it’s often hard to know which your customers are doing.

#hearing #listening #intention #marketing #messaging