Treyd Secrets: Supply, Sales and Scaling

This Treyd Secrets features an insightful conversation with e-commerce and marketing veteran and thought leader Chloë Thomas. The discussion covers the power of ensuring  well connected marketing and inventory strategies. Chloe also dives into tackling overstock issues, highlighting the significance of strategic discounting to maintain business profitability and sustainability. The second half of the episode is focused around the increasing trend of e-commerce brands venturing into wholesale and the challenges around wholesale as a sales channel. 

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Got questions? Please contact [email protected] or visit www.treyd.io 

In this Treyd Secrets episode, host Peter Beckman is joined by André Wendt, Global Sales Director for Swedish-American fashion house and celebrity brand BLK DNM (yes, Kim and Kanye wore BLK DNM leather jackets at their wedding). Discover BLK DNM's commitment to ethical consumer behavior through blockchain technology and the impact on supply chain and supplier relationships. The conversation covers sales, marketing, wholesale strategy, challenges in inventory-based retail, and BLK DNM's approaches to customer retention and international expansion. Wendt explains what the high end department stores demand from brands and emphasizes the importance of personal relationships.

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In this episode, Peter is joined by Maxim Gellman, the founder, CEO and Chief Stroodler of the London based Eco Tableware company Stroodles. Since gaining global attention in 2019 for its pasta based straws, challenging the notoriously unsustainable drinking straws category, Stroodles product range has grown to include edible cutlery, crockery, and even toys. Stroodles can be found in the UK's most prestigious department stores and sells direct to consumers. The company’s mission is to change sustainability communication and inspire how easy and fun sustainability can be. Maxim also shares the company's financing journey that led to discovering stock finance.

Episode Highlights:

Revolutionizing Eco Tableware: Maxim shares the evolution of Stroodles, from gaining global attention with pasta-based straws to expanding into edible cutlery, crockery, and toys.

Navigating Sustainability: Insights into the challenges and triumphs of sustainability in the retail food industry.

Product Sourcing and Development: A deep dive into the intricacies of sourcing sustainable materials and developing eco-friendly products.

Multi-Channel Marketing Strategies: Maxim shares Stroodles' unique approaches to multi-channel marketing and building a brand with a specific customer base.

Obtaining Finance for Inventory: Understanding the financial aspect of managing inventory-based retail businesses and securing financing for stock and inventory.

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In this episode, Peter Beckman, CEO and Co-founder of Treyd sat down with business coach, profit strategist and ‘Inventory Genius’ Ciara Stockeland. They discuss the challenges and complexities that inventory-based SMEs face, particularly in managing their finances. 

Got questions? Please contact [email protected] or visit www.treyd.io