Meet Foodie and Former D1 College Athlete: Joy Caracciolo

• Joy's backstory: She is a local food influencer who lives in Durham.
• Joy began supporting local restaurants during COVID by getting takeout and blogging about the food, then sharing her content on social media.
• She is also a former NCAA women's basketball player for Boston College and the University of Delaware.
• Currently, she works in public relations for a global tech company.
• She has a son named Julius.
• Interview with Joy:
  • Find out how Joy got her start in the social media food world.
  • She discusses her initiative to support local and minority-owned businesses during the pandemic.
  • She talks about the growth and expansion of her social media presence.
  • Joy also discusses how she gained followers on Instagram vs. TikTok.
  • She addresses the threshold for when one becomes an “influencer.”
  • She explains the influence of hashtags and how they help influencers get noticed on social media platforms.
  • Joy discusses her approach to posting genuine and authentic content on social media platforms.
  • Joy talks about her college sports experience and offers advice to parents of potential college athletes.